About Masters' Union :

- Masters' Union (www.mastersunion.org) is a modern business school providing industry-immersive education led by top industry leaders. Our unique institute re-imagines Business education and creates effective professionals for the ever-changing economy. Our leadership comprises alumni from prestigious institutions, including IITs, IIMs, and Ivy League schools such as Stanford and the University of Pennsylvania. Located in the heart of Gurugram's business district, surrounded by Fortune 500 companies, our institute offers an unparalleled industry-immersive learning experience.

- The program's innovative aspect is that it is taught by CXOs, MDs, Eminent Public Leaders, and Members of Parliament, including Ghazal Alagh, Deep Kalra, Kaustubh Kulkarni, and Barkha Dutt, along with distinguished global faculty from top business schools who consult with Fortune 500 companies. In its 4 years of run, our flagship Post Graduate Program in Technology and Business Management has already surpassed the placement records of IIM Ahmedabad and ISB, with top-notch recruiters (including Amazon, Citibank, Microsoft, Unacademy, Razorpay, BCG, and Bain) hiring our graduates.

About the Role :

We're looking for a growth-driven Performance Marketing Head who can scale customer acquisition and revenue through data-driven digital marketing strategies. You will own the end-to-end performance marketing function and drive measurable growth across paid channels.

Specifically, this role will involve :

- Owning and scaling performance marketing strategy across paid channels (Google, Meta, LinkedIn, YouTube, etc.).

- Driving customer acquisition, revenue growth, and marketing ROI through data-driven campaigns.

- Managing and optimising large digital marketing budgets to maximise ROAS and reduce CAC.

- Continuously testing, optimising, and scaling campaigns using A/B testing, attribution models, and analytics.

- Improving conversion funnels, landing pages, and user journeys to increase lead-to-customer conversion.

- Building and leading a high-performing growth marketing team.

- Working closely with product, sales, and content teams to align marketing with business goals.

- Tracking, analysing, and reporting performance metrics to drive continuous growth and optimisation.

Ideal candidate will have :

- 8+ years of experience in performance or growth marketing.

- Strong expertise in Google Ads, Meta Ads, LinkedIn Ads, and digital acquisition channels.

- Proven experience in scaling campaigns and managing signifi cant ad budgets.

- Deep understanding of marketing analytics, attribution, and conversion optimization.

- Startup mindset: ownership, experimentation, and fast execution.