Masters' Union - Brand Manager/Senior Brand Manager - UG Acquisition & Growth

Role Overview:

The Brand Manager / Senior Brand Manager - UG Acquisition & Growth will spearhead the end-to-end marketing strategy for our undergraduate programs. You will be responsible for building brand equity while simultaneously driving aggressive lead generation and conversion targets. This role sits at the center of our growth engine, requiring you to collaborate closely with creative teams, data analysts, and admissions stakeholders to ensure a seamless funnel experience. You will own the brand narrative across digital touchpoints, ensuring that our value proposition resonates with high-potential students and their families, ultimately influencing the scale and quality of our incoming cohorts.

Key Responsibilities:

- Develop and execute comprehensive brand and performance marketing campaigns to drive high-quality lead acquisition for undergraduate programs.

- Manage the full-funnel digital marketing strategy, optimizing spend across paid search, social media, and programmatic channels to maximize ROI.

- Lead content marketing initiatives that position the institution as a thought leader, ensuring consistent messaging across all digital assets.

- Utilize data analytics to track campaign performance, derive actionable insights, and iterate on growth strategies in real-time.

- Oversee CRM and email marketing workflows to nurture leads through the admissions funnel, improving conversion rates at every stage.

- Manage external agencies and creative partners to ensure all brand communications are high-impact, timely, and aligned with institutional standards.

- Collaborate with the admissions and product teams to refine the user journey and address friction points in the application process.

Required Skillset:

- Demonstrated expertise in managing large-scale performance marketing budgets with a proven track record of meeting aggressive acquisition targets.

- Strong analytical capability to interpret complex data sets and translate them into strategic marketing decisions.

- Exceptional communication skills, with the ability to craft compelling narratives that appeal to a premium, discerning audience.

- Proven ability to manage multiple stakeholders and external agencies in a fast-paced, high-growth environment.

- Deep understanding of the digital marketing ecosystem, including SEO, SEM, social media advertising, and marketing automation tools.

- Ability to thrive in a hands-on, execution-heavy role while maintaining a high-level strategic perspective.

- A minimum of 4 to 6 years of experience in brand management, growth marketing, or digital acquisition roles, preferably within the ed-tech or consumer services sectors.