Brand Manager / Senior Brand Manager UG Acquisition & Growth

About the Role

Were looking for someone who is equal parts marketer, builder and operator. Someone who can brainstorm a big campaign in the morning, debate the creative in the afternoon, and obsess over the funnel and ROI by evening. Most importantly, someone who believes marketing isn't just about making noise - its about creating demand, driving action and moving the business. The ideal person is the perfect combination of left brain and right brain - creatively wired enough to build standout brands and campaigns, and analytically obsessed enough to track every number, question every rupee, and relentlessly chase ROI. You will own the UG marketing funnel end-to-end from awareness and demand generation to lead generation, nurturing, applications and enrolments. This is a high-ownership role sitting at the intersection of Brand, Acquisition, Performance, Content, CRM, Media and Admissions.

What Youll Own

Full-Funnel UG Growth and Marketing:

- Own the UG marketing strategy across Awareness Consideration Lead Generation Nurturing Application Enrolment.

- Translate enrolment targets into sharp marketing and acquisition plans.

- Partner closely with Admissions to improve lead quality, application rates and conversion.

- Own and optimise key metrics including CPL, CAC, ROAS, conversion and ROI.

Brand & Demand Generation:

- Build Tetrs UG brand and category narrative across priority markets.

- Create campaigns that are both culturally relevant and commercially effective.

- Build a pipeline of content, campaigns and IPs that drive awareness, consideration and demand.

- Lead communication across Paid, Owned, Social, CRM, Events and other key channels.

Acquisition & Conversion:

- Work closely with Performance, Influencer, Media and CRM teams to build a high-performing acquisition engine.

- Develop and optimise campaigns, audiences, creatives, landing pages and conversion journeys.

- Use data and insights to continuously improve quality, efficiency and conversion.

- Build strong feedback loops between Marketing and Admissions.

Campaign & Agency Management:

- Own the UG marketing calendar and integrated campaign execution.

- Develop briefs and work closely with Creative, Content, Performance, Media and external agencies.

- Push partners and teams to deliver against clear business outcomes, timelines and ROI.

Data & Optimisation:

- Be deeply numbers and ROI obsessed.

- Constantly ask: What did this drive? What did we learn? What can we do better?

- Turn data into decisions and decisions into action.

- Build a culture of experimentation across creative, channels, audiences and funnel journeys.

What Were Looking For:

- 46 years of experience across brand, growth, acquisition or integrated marketing, preferably with new-age consumer brands.

- Experience owning or contributing to full-funnel acquisition and conversion.

- Strong understanding of Performance Marketing, Media, CRM, Social, Content and Brand.

- Someone who is genuinely obsessed with numbers, metrics and ROI.

- Strong creative instinct with the ability to turn ideas into campaigns that people remember and act on.

- Strong analytical ability and comfort working with marketing and business data.

- Exposure to global geographies and multicultural audiences is a strong plus, particularly LATAM, Southeast Asia, MENA, Europe and the US.

- Strong agency and cross-functional management skills.

- Comfortable operating in a fast-paced, ambiguous and unstructured environment.

- Strong bias for action, ownership and experimentation.

- Excellent communication skills and high attention to detail.

Why Youll Love It Here:

You wont just be managing a brand - youll be building one that makes waves. This is a chance to push boundaries, work with passionate people, and create campaigns that people remember.