About Masters' Union:

- Masters' Union is a new-age business school transforming how business and technology are taught, learned, and lived. We go beyond traditional classrooms - blending rigorous academics with real-world business immersion to create leaders who operate like entrepreneurs from day one.

- Our programs are taught by CXOs and business leaders, with guest sessions by icons such as Ghazal Alagh (Mamaearth), Tanmay Bhat (Content Creator), Ashneer Grover (BharatPe), Peyush Bansal (Lenskart), Nikhil Kamath (Zerodha), and Kiren Rijiju (Member of Parliament, Former Cabinet Minister).

- Surrounded by Fortune 500 companies, Masters' Union immerses students in the corporate ecosystem from day one.

- Our programs have consistently delivered outstanding placement outcomes, attracting top recruiters such as BCG, Amazon, Microsoft, and Citibank. Building on this success, Masters' Union is expanding rapidly, extending its industry-led learning model to new audiences and programs, and continuing to reshape how business and technology education is experienced in India.

About the Role:

- The Brand Manager will play a critical role in shaping and amplifying the Masters' Union brand across digital and offline platforms. This role requires a creative yet strategic marketer who can craft compelling narratives, launch high-impact campaigns, and build strong brand affinity among students, parents, and the broader business ecosystem.

- The ideal candidate combines creative storytelling with analytical thinking, bringing innovative marketing ideas to life while ensuring measurable brand and growth impact. This role will work closely with internal teams across marketing, admissions, partnerships, and product to build campaigns that reflect the institution's entrepreneurial DNA.

Responsibilities:

Brand Strategy & Positioning:

- Define and execute the brand strategy for Masters' Union across digital and offline channels.

- Ensure consistent brand messaging and positioning across programs, campaigns, and student engagement initiatives.

- Identify opportunities to strengthen brand awareness and differentiation in the higher education ecosystem.

Campaign Development & Execution:

- Plan and execute high-impact marketing campaigns to drive awareness, engagement, and applications across Masters' Union programs.

- Build and manage annual marketing calendars aligned with admissions cycles and strategic initiatives.

- Conceptualize and execute creative campaigns across social media, digital media, and offline platforms.

Content & Storytelling:

- Develop compelling brand narratives that showcase the institution's unique learning model, faculty, and student experiences.

- Work with content, design, and social media teams to create high-quality storytelling assets including videos, articles, and digital campaigns.

- Build long-term brand IPs and flagship content series that drive brand recall and engagement.

Cross-Functional Collaboration:

- Collaborate with admissions, outreach, partnerships, and product teams to align brand campaigns with business goals.

- Work with external agencies, creators, and production partners to deliver high-quality marketing initiatives.

- Coordinate closely with performance marketing teams to ensure brand campaigns translate into measurable outcomes.

Market Insights & Brand Growth:

- Conduct market research to identify trends, student preferences, and competitive positioning.

- Use data and analytics to evaluate campaign performance and refine marketing strategies.

- Stay updated on digital trends, social media platforms, and emerging storytelling formats to keep the brand relevant and culturally connected.

Requirements:

- Education: Bachelor's or Master's degree in Marketing, Business Administration, Communications, or a related field.

- Experience: 4-6 years of experience in brand management, marketing, or campaign strategy, preferably with new-age brands, startups, or education platforms.

Core Skills:

- Strong experience in creative campaign development and digital-first marketing.

- Proven ability to translate brand strategy into high-impact marketing initiatives.

- Strong storytelling and content development capabilities.

- Analytical mindset with the ability to interpret campaign metrics and marketing data.

- Experience managing cross-functional stakeholders and external agencies.

- Deep understanding of social media platforms, creator ecosystems, and emerging digital trends.

- Excellent communication and presentation skills.

Mindset:

- Creative thinker who can develop bold marketing ideas that stand out in a competitive landscape.

- High ownership mindset with the ability to thrive in a fast-paced environment.

- Curiosity-driven and eager to experiment with new formats, platforms, and campaign ideas.

- Passion for education, entrepreneurship, and building category-defining brands.