As the Marketing Lead, you will be responsible for shaping and executing our end-to-end marketing strategy while partnering with the Program Directors across PG, UG & MasterCamp. You'll leverage organic channels to build a strong brand presence, drive student enrollments, and establish us as the go-to institution for experiential business education. Key Responsibilities: 1. Brand Strategy: Develop and implement a compelling brand narrative that differentiates our B-School in the education space. 2. Content & Organic Growth: Lead content-driven, organic marketing campaigns across digital and offline channels, including social media, SEO, PR, and thought leadership. 3. Performance Marketing: Plan and optimize paid marketing campaigns across social media, search engines, and other digital platforms to drive student enrollments. 4. Community & Partnerships: Engage with aspiring entrepreneurs, influencers, and education partners to build a strong community around our B-School. Events & Outreach: Organize webinars, workshops, and info sessions to attract prospective students and build brand credibility. 5. Analytics & Optimization: Track, measure, and analyze marketing performance to ensure maximum ROI and continuous growth. 6. PR & Thought Leadership: Position our B-School as a leader in experiential business education through media outreach, industry partnerships, and strategic storytelling. Who You Are: - 5-10 years of experience in a startup marketing role (with hands-on organic marketing experience) or a marketing agency (with broad marketing exposure). - Proven expertise in content marketing, community building, social media, and digital campaigns. - Strong understanding of SEO, SEM, performance marketing, and conversion optimization. - Experience in or passion for education, ed-tech, or startup ecosystems is a plus. - A self-starter with a growth mindset who thrives in an early-stage, fast-paced environment. - Excellent communication, storytelling, and creative problem-solving skills.

Gurgaon/Gurugram

Masters Union - Lead - Marketing 

Job Description for Masters Union - Lead - Marketing  in SHANTI INFORMATICS in  Gurgaon/Gurugram for (5-12) years of experience. Apply Now!