Head of Content

Location: Gurgaon

About TETR

TETR College of Business is a global undergraduate business school built around learning by doing. Students live, learn, travel, and build businesses across multiple countries, gaining real-world exposure to different markets, cultures, and business ecosystems.

We are building a brand that reflects this experience - ambitious, global, unconventional, and deeply connected to its students.

The Role:

We are looking for a Head of Content who lives on the internet, thinks like a brand builder, and leads like a people-first operator.

Someone who has worked across agency and brand, knows how to build social from 0 to 1 and scale, and understands what makes content people actually want to watch and share.

You will own TETR's entire content and social engine across channels, countries, programs, and audiences, leading teams across Creative, YouTube, Production and Video.

You will work closely with the Head of Marketing and Category Leads to turn business priorities into content that builds brand, community, cultural relevance and demand.

What You will Own:

- Own TETR's content and social strategy across markets and platforms.

- Build and scale our social ecosystem across Instagram, YouTube, TikTok, LinkedIn and emerging platforms.

- Build content IPs, repeatable formats and long-form YouTube storytelling.

- Turn student life, entrepreneurship, global travel and business-building into compelling stories.

- Make TETR's students the heroes and creators of our content ecosystem.

- Own the full content journey: Strategy, Idea, Format, Shoot, Edit, Publish, Analyse, Iterate.

- Use metrics such as retention, watch time, shares, saves and audience growth to improve creative.

- Build high-performing teams, workflows and systems across content and production.

- Build a global content ecosystem while keeping content locally relevant.

Who You Are:

- 10+ years across content, creative, social, digital media, entertainment, creator businesses, publishing or brand storytelling.

- Experience across both agency and brand environments.

- Proven experience building or scaling social channels from 0.

- Deep understanding of organic content, storytelling, hooks, retention, culture and algorithms.

- Strong experience across YouTube, Instagram, TikTok and LinkedIn.

- Experience building content IPs, franchises or repeatable formats.

- Strong creative judgement combined with data-driven thinking.

- Experience working with global or multicultural audiences is a plus.

- Excellent people leadership and team-building skills.

- Comfortable with ambiguity, speed and high ownership.

- Genuinely excited about working with young people and students.

Why TETR?

This is an opportunity to build the content engine of a global education company from the ground up.

You will work with students across the world, travel across markets, build channels and formats, create content IPs, and shape how the world experiences TETR.

If you are a content obsessive, brand builder, internet nerd and relentless operator, we would love to hear from you.