Masters Union - Content Head

1. Own the Content Strategy Across All Platforms

- Define and execute a multi-platform content strategy that amplifies Tetr's brand, engages audiences, and drives impact.

- Oversee content production across YouTube, Instagram, Snapchat, LinkedIn, Twitter, website, podcasts, and newsletters.

- Ensure consistency in storytelling, tone, and brand voice across all formats.

2. Lead Social Media Engagement & Channel Growth

- Own and scale our YouTube presence, creating engaging long-form and short-form content that resonates with our audience.

- Build thumb-stopping social media content, from viral trends to deep-dive thought leadership.

- Experiment with new formats, reels, carousels, shorts, live sessions, AMAs, and behind-the-scenes storytelling.

- Constantly analyze performance, iterate, and optimize for engagement, virality, and shareability.

3. Generate Big, Bold Ideas (And Make Them Happen)

- Brainstorm and execute disruptive, culture-driven content ideas that set Tetr apart.

- Lead high-impact campaigns, branded storytelling, and experimental content formats.

- Turn faculty masterclasses, student stories, and industry insights into compelling digital content.

- Stay ahead of content trends, audience behavior, and platform shifts-be the first to experiment and innovate.

4. Oversee Video Production & Storytelling

- Work closely with video teams to craft engaging narratives, motion graphics, and dynamic visuals.

- Direct high-production-value YouTube series, brand films, and documentary-style content.

- Develop evergreen content that builds authority, while also creating snackable, viral content.

5. Build & Lead a High-Impact Creative Team

- Recruit, mentor, and manage a team of video editors, motion designers, copywriters, and content strategists.

- Foster a culture of creativity, innovation, and bold execution.

- Work cross-functionally with marketing, partnerships, and leadership teams to align content with Tetr's growth vision.