Masters Union - Associate Director - Admissions

Key Responsibilities

1. End-to-End Admissions Funnel Management

- Own the complete admissions lifecycle-from inquiry to enrollment-for the MU Undergraduate Program.

- Build and implement strategies for lead generation, nurturing, application management, and conversion.

- Drive targeted campaigns and interventions across different stages of the funnel.

2. Strategy & Team Leadership

- Build, lead, and mentor a high-performing admissions counselling team.

- Develop KPIs and performance dashboards to track team output and funnel movement.

- Work closely with marketing and brand teams to optimize campaign effectiveness and audience targeting.

3. Conversion Optimization

- Drive conversion metrics through continuous process improvements, counselling training, and data analytics.

- Monitor daily funnel performance, address blockers, and execute interventions to improve enrollment rates.

- Personalize communication strategies for high-intent applicants and their parents.

4. Stakeholder Collaboration

- Coordinate with academic, product, and leadership teams to align admissions strategy with institutional goals.

- Ensure seamless communication between the counselling team and operations teams for a smooth onboarding experience.

- Regularly engage with student ambassadors, faculty, and alumni to showcase the program's value proposition.

5. Data & Reporting

- Use CRM and analytics tools to track lead behavior, source effectiveness, and counsellor performance.

- Generate weekly/monthly reports for leadership review, highlighting key funnel trends and growth opportunities.

Requirements

- Bachelor's/Master's degree in Business Administration, Marketing, Education, or a related field.

- 6-10 years of experience in admissions, sales, or business development in an education/Ed Tech organisation.

- Demonstrated ability to manage end-to-end admissions funnels and achieve ambitious conversion targets.

- Strong team management and leadership skills.

- Excellent communication, interpersonal, and stakeholder management abilities.

- Data-driven approach with proficiency in CRM systems and funnel reporting tools.

- Comfort with a fast-paced, target-driven environment.

Harish Yadav
HR Team
Whatsaap No-8851617126