Masters Union - Associate Director - Admissions

Associate Director - Admissions

Key Responsibilities:

End-to-End Admissions Funnel Management:

- Own the complete admissions lifecycle-from inquiry to enrollment-for the MU Undergraduate Program.

- Build and implement strategies for lead generation, nurturing, application management, and conversion.

- Drive targeted campaigns and interventions across different stages of the funnel.

Strategy & Team Leadership:

- Build, lead, and mentor a high-performing admissions counselling team.

- Develop KPIs and performance dashboards to track team output and funnel movement.

- Work closely with marketing and brand teams to optimize campaign effectiveness and audience targeting.

Conversion Optimization:

- Drive conversion metrics through continuous process improvements, counselling training, and data analytics.

- Monitor daily funnel performance, address blockers, and execute interventions to improve enrollment rates.

- Personalize communication strategies for high-intent applicants and their parents.

Stakeholder Collaboration:

- Coordinate with academic, product, and leadership teams to align admissions strategy with institutional goals.

- Ensure seamless communication between the counselling team and operations teams for a smooth onboarding experience.

- Regularly engage with student ambassadors, faculty, and alumni to showcase the program's value proposition.

Data & Reporting:

- Use CRM and analytics tools to track lead behavior, source effectiveness, and counsellor performance.

- Generate weekly/monthly reports for leadership review, highlighting key funnel trends and growth opportunities.