Masters' Union - Head - Brand & Creative Marketing

About the Role :

- We're looking for a seasoned brand thinker and creative leader who knows how to turn strategy into standout storytelling. As our Brand & Creative Marketing Lead, you'll not only shape how the brand shows up, you'll build and lead the team that brings it to life.

- This role sits at the intersection of strategy, creativity, and leadership, for someone who can think big, execute sharply, and inspire others to do their best work.

What You'll Do :

Brand Strategy & Leadership :

- Own and drive the long-term brand vision, positioning, and narrative

- Translate business priorities into impactful brand strategies

- Lead brand architecture, messaging frameworks, and guidelines

Team Leadership :

- Build, mentor, and lead a high-performing creative/brand team

- Provide clear direction, feedback, and inspiration to designers, writers, and marketers

- Manage external agencies and creative partners

Creative Direction :

- Set the creative bar for all campaigns and communications

- Lead concept development for high-impact campaigns (digital, offline, integrated)

- Ensure all outputs are distinctive, consistent, and culturally relevant

Campaigns & Content :

- Oversee end-to-end campaign execution across channels

- Drive storytelling across social media, brand films, launches, and partnerships

- Identify opportunities for innovative brand moments and collaborations

Performance & Insights :

- Define and track brand KPIs (awareness, recall, engagement, perception)

- Use data and insights to refine strategy and creative direction

- Stay ahead of trends, consumer behavior, and competitive landscape

What We're Looking For

- 10+ years of experience in brand marketing, advertising, or creative strategy

- 4+ years of proven leadership experience managing teams or agencies

- Strong portfolio of impactful brand campaigns and creative work

- Ability to balance big-picture thinking with executional excellence

- Deep understanding of digital ecosystems and content platforms

- Exceptional storytelling, communication, and stakeholder management skills

Bonus Points If You Have :

- Experience scaling brands (startup or high-growth environments)

- Background in integrated campaigns (ATL + BTL + digital)

- Experience with influencer marketing and brand partnerships

Why Join Us :

- Lead and shape a brand with real impact

- Work with a team that values bold ideas and creative ownership

- Opportunity to define culture, not just follow trends