Martech Manager - SaaS

Key Responsibilities:

- Manage and optimize marketing automation platforms to drive personalized, scalable campaigns.

- Collaborate with engineering and product teams to integrate SaaS product capabilities into marketing workflows.

- Leverage data and analytics to track campaign performance, measure ROI, and generate actionable insights.

- Contribute to product positioning and go-to-market strategies by aligning marketing efforts with product capabilities.

- Support demand generation initiatives with digital marketing know-how (SEO, SEM, paid campaigns, content strategies).

- Partner with cross-functional stakeholders to design and execute technology-enabled

marketing solutions.

- Stay updated with emerging MarTech trends and recommend innovative approaches.

What Were Looking For:

- Strong expertise in data analytics and marketing automation tools (HubSpot, Marketo, Salesforce Marketing Cloud, etc.).

- Proven understanding of Indian markets; international exposure is a plus but not essential.

- Hands-on knowledge of digital marketing strategies (SEO/SEM, performance marketing, analytics).

- Experience working with cross-functional teams across marketing, product, and engineering.

- Excellent communication, stakeholder management, and presentation skills.

- MBA from a top B-School (Tier 1/Tier 2) is mandatory.

- A self-starter, analytical thinker, and go-getter.