Job Description: Head of Demand Generation

Company: MarketsandMarkets Research Pvt Ltd.

Location: Pune

Reports to: CMO

Team: Demand Gen pod (campaigns, digital, marketing ops) + functional command of a 50-person SDR engine

About MarketsandMarkets

MarketsandMarkets is repositioning from a market research publisher into the AI-native growth intelligence partner for the world's largest enterprises. Our proprietary primary research, interconnected market graph, and named analysts help growth, strategy, and corporate development leaders at the Global 2000 make high-stakes decisions - where to bet, what to build, and how to win in fast-moving markets like AI. 80% of the Global 2000 already work with us. The growth engine for the next chapter is a portfolio of SaaS platforms: SalesPlay (AI-powered revenue intelligence for enterprise sales teams), GrowthIQ (growth strategy intelligence with board-ready outputs for executives and strategists), and KnowledgeStore (our Market Intelligence Cloud connecting 200,000+ markets). This role builds the demand engine that fills their pipelines.

The Role

We are hiring a Demand Generation leader to own the full demand lifecycle for MnM's SaaS platforms - SalesPlay, GrowthIQ, and KnowledgeStore - creating demand for the growth-intelligence category, capturing demand from in-market buyers, and converting it into qualified platform demo appointments through a 50-person SDR engine that you will direct as your distribution arm.

This is a builder role - and a hands-on, player-coach role. You will personally design campaign architecture, write briefs, build audience and offer strategy, construct sequences and plays, and get campaigns into market yourself - not just manage agencies or delegate to a team. We are explicitly not hiring a pure strategist or a slide-maker: the right candidate can open the marketing automation platform, the ad manager, or the sales engagement tool and build. You will then run the engine at scale with a clear pipeline number on your head.

What You'll Own

1. Demand Creation:

- Build always-on, insight-led campaigns that create demand for each platform with its distinct buyer: SalesPlay for CROs, sales leaders, and RevOps; GrowthIQ for CEOs, strategy, and corp-dev leaders; KnowledgeStore for strategy, insights, product, and marketing teams - moving MnM's perception beyond "report publisher" to SaaS growth-intelligence platforms.

- Turn proprietary research assets (market data, analyst POVs, forecast proof points) into campaign narratives, thought-leadership programs, webinars, and executive content that create urgency before buyers are in-market.

- Own category and brand-demand programs across LinkedIn, paid media, email, events, and analyst/PR amplification.

2. Demand Capture:

- Build and optimize the capture engine per platform: paid search, intent data, SEO-to-conversion paths, retargeting, and website conversion - capturing buyers actively researching sales intelligence tools (SalesPlay), growth strategy and market-entry decisions (GrowthIQ), and market intelligence platforms (KnowledgeStore).

- Run market-wide and segment-level campaigns (industry, use case, persona) for new-logo demand, aligned with sales territories and priorities.

- Use intent and engagement signals to prioritize segments and accounts and route them into the right campaigns and SDR plays.

3. SDR Engine Orchestration (50-person team):

- Direct the SDR engine as the conversion layer of every campaign: define plays, sequences, talk tracks, and target lists so SDR outreach is campaign-synchronized, not generic cold calling.

- Own the appointment-setting funnel for each platform: MQL/account handoff - SDR engagement - qualified platform demo booked - show rate - sales acceptance - with demo targets set per platform.

- Build the operating cadence: daily/weekly SDR campaign briefs, lead SLAs, feedback loops from SDR conversations back into campaign targeting and messaging.

- Partner with SDR managers on capacity planning, territory/segment allocation, and incentive alignment to demo targets.

4. Measurement & Operations:

- Own the demand dashboard by platform: pipeline created, demos set, demo-to-opportunity conversion, CAC by channel, campaign ROI, and SDR productivity per campaign - reported for SalesPlay, GrowthIQ, and KnowledgeStore individually.

- Run a rigorous test-and-learn program across audiences, offers, channels, and sequences.

- Manage the demand gen budget and marketing ops stack (marketing automation, intent platforms, enrichment, attribution).

What Success Looks Like (First 12 Months)

- 90 days: Full audit of current funnel and SDR conversion; 2 - 3 flagship campaigns live with SDR plays attached; baseline dashboard in place.

- 6 months: Campaign-to-SDR orchestration running as a repeatable system; measurable lift in qualified demos per SDR per month; targeted account-level capture programs live on top-tier segments.

- 12 months: Predictable demand engine delivering 1000 qualified demos/month across SalesPlay, GrowthIQ, and KnowledgeStore and [$X] in sourced + influenced pipeline, with documented playbooks and channel- and platform-level ROI.

What We're Looking For

- 18 - 20 years in B2B demand generation, with at least 6 - 7 years leading demand gen for enterprise SaaS platforms - sales tech, revenue intelligence, market/data intelligence, or analytics products sold to Global 2000 buyers strongly preferred.

- Demonstrably hands-on: you have personally planned, designed, and launched campaigns end-to-end in the last 12 - 24 months - segmentation, messaging, offer design, channel plans, landing pages, email/sequence copy, budgets, and launch. Expect to walk us through campaigns you built yourself, not ones your team ran. Candidates who have only directed others need not apply.

- Proven track record of running demand + SDR motions together - you have owned or tightly co-owned an SDR/BDR function's pipeline output, not just handed off MQLs.

- Demonstrated success building both demand creation (category/brand, content-led) and demand capture (paid, intent, ABM) engines - with numbers to show for it.

- Operator-level (not just evaluator-level) command of the modern stack: you can personally build in marketing automation (HubSpot/Marketo/Pardot), run campaigns in ad platforms, configure sequences in sales engagement tools (Outreach/Salesloft), and work with CRM (Salesforce), intent data (6sense/Bombora/Demandbase), and attribution.

- Analytical operator: fluent in funnel math, CAC/LTV, cohort conversion, and capacity modelling for large SDR teams.

- Excellent storyteller who can translate dense research IP into campaigns senior executives respond to.

- Comfortable in a transformation environment - you'll be selling a new category while the company repositions underneath you.

Nice to Have

- Experience marketing to strategy/corp-dev/growth functions, or in market research, analyst, or intelligence businesses (Gartner, Forrester, CB Insights, GlobalData, etc.).

- Experience with AI-related buying cycles or positioning against "free AI" alternatives.

- Global campaign experience across NA, EMEA, and APAC time zones.

Why This Role

- A rare mandate: a 50-person SDR engine already in place, proprietary data assets competitors can't copy, and 80% of the Global 2000 already in the client base - your job is to build the demand system that converts this into category leadership.

- Direct, visible impact on revenue with executive sponsorship for the repositioning.

MarketsandMarkets is an equal opportunity employer.