Marketplace Company - Performance Marketing Manager

Marketplace Company is solving systemic challenges for Indias blue-collar workforce dignified jobs, housing, healthcare, and financial inclusion through a trusted digital platform.

Responsibilities:

- Run paid campaigns (Google, Meta, vernacular platforms) to acquire & engage blue-collar workers.

- Scale chatbot-first funnels (WhatsApp, in-app chat, IVR) for onboarding & retention.

- Optimize CAC, ROAS & LTV with A/B testing & funnel analytics.

- Drive regional/vernacular campaigns for mass-market audiences.

- Collaborate with product & ops teams to integrate marketing with chatbot journeys.

Requirements:

- 2-6 yrs experience in B2C performance marketing (mass-market / blue-collar preferred).

- Strong exposure to chatbot-led campaigns (WhatsApp Business API).

- Expertise in analytics tools (GA4, Mixpanel, Appsflyer).

- Creative campaign execution for vernacular/low-literacy audiences.

Why Join Us?

- Shape marketing for millions of underserved workers.

- Mission-driven, fast-paced environment with founder-level exposure.