Marketing Strategist - Technology/Online Services Sector

LdotR is seeking a Marketing Strategist with 3-4 years of experience to develop and execute marketing plans, manage multi-channel campaigns, drive lead generation, coordinate events, and support sales with content and collateral. Strong digital marketing, content creation, and analytics skills required. Preferably from the technology or online services sector.

Job Title: Marketing Specialist

Location: New Delhi, India

Experience: 3-4 years in B2B marketing

Preferred Qualifications: MBA or Bachelor's degree in Marketing, Business, or a related field

Key Responsibilities:

- Marketing Plan: Develop annual and quarterly marketing plans with B2B strategies that align with company goals and objectives.

- Campaign Management: Plan, execute, and manage multi-channel marketing campaigns, including email marketing, social media, content marketing, SEO, PPC, and events.

- Event Coordination: Identify, evaluate, and recommend relevant industry events for participation or sponsorship to enhance brand visibility.

- Content Creation: Develop engaging content for various marketing channels, including blog posts, whitepapers, case studies, webinars, and social media.

- Lead Generation: Implement lead generation strategies to attract and convert high-quality B2B leads.

- Public Relations: Collaborate with external PR agencies to secure press coverage and position LdotR as a market leader.

- Market Research: Conduct market research to identify industry trends, customer needs, and the competitive landscape; use insights to inform marketing strategies and tactics.

- Sales Support: Work closely with the sales team to develop sales collateral, presentations, and other materials that support the sales process and drive revenue growth.

- Analytics and Reporting: Monitor, analyze, and report on the performance of marketing campaigns; use data to make informed decisions and continuously improve marketing efforts.

- Budget Management: Manage the marketing budget effectively, ensuring optimal allocation of resources to achieve maximum ROI.

Requirements:

- 3-4 years of experience in B2B marketing, preferably in the technology or online services sector.

- Proven experience in developing and executing successful marketing plans and campaigns.

- Strong understanding of digital marketing channels and tools.

- Excellent content creation and copywriting skills.

- Ability to analyze data and derive actionable insights.

- Strong project management and organizational skills.

- Excellent communication and interpersonal skills.

Preferred Qualifications: MBA or Bachelor's degree in Marketing, Business, or a related field.