Marketing Strategist (SaaS) - Chandigarh/Mohali

Compensation: Up to - 30 LPA + ESOPs

Education: Tier-1 grads preferred (IIMs, ISB, IITs, top B-schools)

About the Role:

We're seeking a Marketing Strategist with a proven track record in crafting and executing high-impact marketing initiatives, particularly for SaaS products. This role is pivotal in accelerating customer acquisition, strengthening brand positioning, and ensuring product-market fit through innovative, data-backed strategies.

As a key contributor, you'll take full ownership of strategic planning, design end-to-end marketing campaigns, and work cross-functionally to grow market share and brand equity.

What You'll Be Doing:

- Develop and execute comprehensive marketing strategies aligned with SaaS product lifecycles and business goals.

- Identify and segment target audiences to improve engagement, acquisition, and retention.

- Define value propositions and positioning frameworks to gain a competitive market edge.

- Conduct thorough market research and competitor analysis to uncover trends and customer pain points.

- Lead demand generation campaigns across digital, social, email, SEO/SEM, and paid media.

- Implement and refine lead nurturing programs to reduce churn and increase LTV.

- Collaborate with content, design, sales, and product teams to ensure cohesive and high-performing campaigns.

- Monitor and optimize campaigns by tracking CAC, LTV, ROI, and other relevant KPIs.

- Manage the marketing budget efficiently while maximizing returns.

- Stay abreast of evolving SaaS marketing tools, channels, and technologies.

- Foster a culture of experimentation and continuous learning within the marketing team.

What We're Looking For:

- Master's degree in Marketing, Business Administration, or a related field.

- 2-5 years of experience in marketing, preferably in a product/SaaS company.

- Strong background in strategic planning and end-to-end campaign execution.

- Proficiency with CRM platforms, CMS tools, and marketing automation systems.

- Solid understanding of market research methodologies and data analysis techniques.

- Excellent communication, collaboration, and presentation skills.

- A data-driven mindset with a keen focus on ROI and measurable impact.

- Familiarity with agile methodologies is a plus.

Why Join Us?

Be part of a company founded by an IIM alumnus, built on strong values and vision.

Collaborate with a high-caliber team of thinkers and doers who push boundaries.

Thrive in a fast-paced, intellectually stimulating environment.

Gain exposure to cutting-edge SaaS products and growth strategies.

Enjoy a flexible, high-growth culture that prioritizes learning, ownership, and innovation.

If you're passionate about strategic marketing and want to make a meaningful impact in the SaaS space, we'd love to connect.