Marketing Strategist - Healthcare

Job Description for Marketing Specialist - Advanced Healthcare Funnel Builder

Position: Marketing Specialist - Advanced Healthcare Funnel Builder

Location: Remote

Job Mode: Full-Time

Notice Period: Immediate Joiner Preferred

Position Overview:

We are seeking an experienced and data-driven Marketing Specialist with proven expertise in Meta (Facebook/Instagram) and Google advertising, who can design, build, and optimize complete patient acquisition funnels from strategy to execution. This is not a simple media buying role - we require a strategic marketer with a deep understanding of funnel architecture, healthcare consumer psychology, and performance marketing.

The ideal candidate will be highly skilled in GoHighLevel CRM for automation, nurturing, and tracking, have a strong grasp of compliance-sensitive healthcare advertising, and excel in building campaigns that not only generate leads but also convert them into booked appointments and paying patients.

Key Responsibilities:

1. Paid Advertising Strategy & Execution:

- Plan, launch, and manage high-performing Meta and Google Ads campaigns targeted at specific patient demographics.

- Conduct in-depth keyword research, audience segmentation, and competitive analysis.

- Develop high-converting ad creatives (copy, images, and video concepts) that comply with healthcare advertising regulations.

- Continuously monitor, test, and optimize campaigns for CTR, CPC, CPL, and ROAS.

2. Funnel Architecture & Development:

- Design and implement complete digital marketing funnels using GoHighLevel.

- Build high-converting landing pages, lead forms, scheduling flows, and appointment booking systems.

- Create automated SMS, email, and voicemail follow-up sequences to improve lead-to-booked-appointment conversion rates.

- Set up and maintain tracking systems for attribution, retargeting, and conversion optimization.

3. Content & Creative Collaboration:

- Collaborate with designers, video editors, and copywriters to create persuasive, compliant, and patient-focused marketing assets.

- Develop compelling healthcare-oriented messaging that educates, engages, and converts.

4. Data Analysis & Reporting:

- Analyze campaign and funnel performance metrics to make data-driven optimizations.

- Produce weekly and monthly reports highlighting KPIs and actionable insights.

5. Compliance & Healthcare Industry Awareness:

- Ensure all campaigns meet local laws, HIPAA regulations, and platform-specific healthcare advertising guidelines.

- Maintain ethical advertising practices and safeguard patient privacy.

Qualifications & Skills:

Required:

- Minimum 3+ years of hands-on experience managing Meta and Google Ads campaigns.

- Proven track record of building complete digital funnels that consistently convert.

- Advanced expertise with GoHighLevel (pipelines, workflows, triggers, automation, and landing pages).

- Strong understanding of marketing analytics tools (Google Analytics, Meta Ads Manager, Google Tag Manager).

- Strong copywriting skills for creating persuasive, compliance-friendly healthcare campaigns.

- Excellent grasp of CRO (Conversion Rate Optimization) principles.

Preferred:

- Healthcare industry marketing experience.

- Knowledge of HIPAA-compliant marketing.

- Familiarity with SEO, retargeting, and omnichannel marketing strategies.

- Experience promoting high-value, cash-pay healthcare services.

Performance Metrics:

Success in this role will be measured by:

- Cost per Lead (CPL) within target range.

- Conversion Rate from lead to booked appointment.

- Return on Ad Spend (ROAS).

- Funnel completion rate and automation efficiency.