Marketing Strategist - FinTech/SaaS

Marketing Strategist- Fintech

An AI- led fintech platform revolutionizing startup financing is seeking a Marketing Strategist to spearhead initiatives across the marketing funnel- from brand awareness to sales enablement.

This high- impact role focuses on accelerating pipeline and revenue growth through data- backed experimentation and close cross- functional collaboration.

Key Responsibilities:

- Drive quarterly growth OKRs by setting clear targets, managing budgets and tracking performance across channels.

- Manage SEO and PR agencies; define content roadmaps and KPIs for top- of- funnel growth.

- Partner with ABM and content teams to build assets and nurture paths for mid- funnel acceleration.

- Drive sales enablement by identifying friction points and improving deal closures.

- Use analytics to measure funnel performance and present insights through compelling data stories.

Requirements:

- 2- 4 years of experience in growth or product marketing in B2B SaaS or fintech.

- Proven ability to manage agencies and cross- functional teams.

- Graduate from a Tier- 1/Tier- 2 institute

- Proficient in AI tools and data analytics.

- Strong storytelling and communication skills.