Marketing Strategist

Marketing Strategist

Job Summary:

Key Responsibilities:

Brand positioning/ Brand management (Unified strategies across platforms):

- Creating a brand story tagline, mission, and vision statements for the Exponents brand, aligned with overall business goals

- Developing branding strategies for social media platforms

- Ensuring all website content and graphics are in line with the brand strategy

Contents strategy: (Key message) (Design and curate impactful/engaging content)

- Website: Implement strategies related to UI/UX and customer experience enhancement

- Social Media: Develop content strategies for LinkedIn and Instagram to maximize engagement

- Video Creation: Facilitate storyboard and Video Storyboard to enable animation teams to create videos for the website, YouTube, Instagram, LinkedIn, and Facebook

- Newsletters: Curate newsletter content to be shared with a specific client list

- Case Studies: Produce content across various social media platforms (e.g., videos, animations, live interviews, infographics)

Awareness:

- PR and Media Outreach: (Increase awareness about Exponents USPs to the Target Group/customer)

- Website - Ensure the website effectively highlights USPs and supporting PR outreach.

Social Media Strategies:

- LinkedIn: Develop a monthly/weekly post plan to maximize engagement

- Instagram: Increase relevant followers and create content (posts, reels, stories) that resonates with the USA target group

- YouTube, Facebook & Instagram channels

Enhancing the complete customer journey:

- Develop strategies to ensure client reviews on all relevant marketing platforms

- Identify gaps in the current customer experience and develop solutions to address them at various touchpoints

- Create customized content for key accounts

Performance management:

- Track leads across platforms with respect to the strategies implemented and budget spent

- Identify new methods of generating meaningful leads

- Analyze lost customers (why they were lost and how to improve)

Qualifications & Skills:

- Full-time MBA (Marketing) from a Tier 1 or Tier 2 institution

- 6-10 years of experience in digital marketing and traditional (classic) marketing

- Team management/leadership experience is a must

- Experience working for a U.S. company/client focused on the U.S. market is a must

- B2B marketing leadership experience, preferably in:

- B2B solution selling (360 marketing agencies)

- Commercial interior & display solutions

- Retail/furniture industry

- B2B design & build services