Marketing Specialist - Luxury Retail/Fashion/Lifestyle/eCommerce/Premium Advertising Firm

About the Role

We are seeking a dynamic and strategic Senior Manager Marketing to lead marketing strategy and execution for a portfolio of luxury and premium brands in India. The role demands a perfect balance of strategic vision, creativity, and analytical acumen to drive customer engagement, strengthen brand equity, and deliver impactful campaigns across multiple channels.

Key Responsibilities

Strategic Marketing & Brand Building

- Develop and implement comprehensive trade and brand marketing strategies aligned with global brand guidelines.

- Drive brand positioning, storytelling, and customer-centric campaigns to elevate luxury perception in the Indian market.

Customer Engagement & CRM

- Lead CRM, loyalty programs, and personalized engagement strategies for premium customers.

- Build and nurture long-term relationships with UHNI/HNI clientele and luxury consumers.

Events & Activations

- Plan and execute high-profile events, mall activations, collaborations, and experiential campaigns.

- Manage influencer tie-ups, celebrity endorsements, and premium lifestyle collaborations.

Digital & Social Media Marketing

- Oversee digital activations, social media campaigns, and online promotions to enhance visibility.

- Leverage analytics to measure campaign ROI and refine strategies.

Cross-Functional Leadership

- Partner with sales, retail, and visual merchandising teams to ensure 360 brand communication.

- Manage external agencies, PR partners, and vendors to ensure seamless execution.

Desired Profile

- MBA/PG from a reputed B-School or Fashion Institute.

- 8-10 years of proven experience in marketing/brand management within luxury retail, fashion, lifestyle, e-commerce, or premium advertising agencies.

- Strong expertise in on-ground activations, luxury brand positioning, and premium customer engagement.

- Excellent stakeholder management, leadership, and communication skills.

- Passion for luxury, fashion, and lifestyle with a creative yet data-driven mindset.

Whats on Offer?

- Opportunity to work with leading global luxury & lifestyle brands in India.

- Exposure to high-profile campaigns, luxury collaborations, and premium consumer experiences.

- A strategic leadership role in shaping Indias luxury brand journey.