Job Information

Industry: FMCG/Foods/Beverage

City: Bangalore

State/Province: Karnataka

Job Description

About Trippy Goat

Vodka Trippy Goat Vodka is a bold new spirits brand crafted on a farm in Beallsville, Maryland, USA.

Known for our premium vodka and rebellious branding, we're building a world-class presence across digital platforms and global markets.

As we expand, were looking for a Marketing Manager to lead our creative and digital efforts from our Bangalore office.

Job Overview This role blends creative vision, digital expertise, and leadership.

Youll lead a team of creatives to execute engaging campaigns, design high-converting digital assets, manage social media presence (Instagram, Facebook, etc.), and build/maintain brand websites.

This is a hands-on position requiring strong design instincts, marketing acumen, and a passion for crafting unforgettable brand experiences.

Key Responsibilities

- Brand Leadership: Drive the creative vision of Trippy Goat and its products across digital, print, video, web, and social platforms.

- Digital Marketing: Plan and execute social media campaigns (Instagram, Facebook), optimize Google AdWords, and drive organic traffic through SEO/SEM strategies.

- Website & UX Management: Build and maintain websites (WordPress or equivalent), ensuring top-tier user experience and conversion optimization.

- Content Creation: Oversee and contribute to the development of engaging content across channelsvisuals, copy, video, etc.

- Team Leadership: Manage and mentor a team of designers, content creators, and marketing support staff.

- Campaign Execution: Conceptualize and deliver creative campaigns and product launches tailored for global audiences.

- Cross-Functional Collaboration: Work with the U.S.-based leadership team to align global strategy and messaging.

- Performance Monitoring: Use Google Analytics and other tools to track KPIs and improve campaign effectiveness.

- Project Management: Oversee timelines, workflows, and deliverables, ensuring quality and deadline adherence.

Requirements

- Minimum 5 years of experience in marketing, with proven leadership in creative or digital marketing teams.

- Strong portfolio showcasing work across branding, social, and digital platforms.

- Proficient in tools like Canva, Adobe Suite, WordPress, Mailchimp/Klaviyo, and Google Ad/Analytics platforms.

- Experience with HTML/CSS and an understanding of design/dev collaboration.

- Hands-on experience with SEO, SEM, and lead generation strategies.

- Prior experience in alcoholic beverage marketing is a plus.

- Strong communication, organizational, and project management skills.

- Bachelors degree in Marketing, Design, Fine Arts, or a related field (Masters preferred).

Benefits

- Health & life insurance.

- Paid vacation and leave policies.

- Company-provided breakfast, lunch & dinner.

- Flexible and creative work environment.

- Opportunity to grow with a global spirits brand.