Marketing Specialist - BFS

Strategic Planning:

- Develop and execute marketing strategies aligned with AMC Networks' overall business goals, including subscriber acquisition, content promotion, and brand building.

Campaign Management:

- Oversee the development and execution of integrated marketing campaigns across various channels, such as digital, social media, linear TV, and print.

Brand Management:

- Ensure consistent brand messaging and positioning across all AMC Networks properties.

Market Research:

- Conduct market research to identify trends, understand audience preferences, and inform marketing strategies.

Budget Management:

- Manage the marketing budget, allocating resources effectively to maximize ROI.

Team Leadership:

- Lead and mentor the marketing team, fostering a collaborative and high-performing environment.

Cross-Functional Collaboration:

- Work closely with other departments, such as programming, sales, and content production, to ensure alignment and achieve business objectives.

Performance Analysis:

- Track and analyze marketing campaign performance, using data to optimize strategies and improve results.

Innovation:

- Identify and explore new marketing opportunities, including emerging technologies and platforms.