Marketing Specialist

Marketing Specialist

Key Responsibilities:

- Actively contribute to the planning, execution, and optimization of diverse marketing campaigns that align with and further the company's strategic goals.

- Monitor consumer trends, gather feedback, and analyze customer satisfaction levels to identify insights and opportunities.

- Apply sound marketing concepts and creative thinking to solve organizational challenges related to brand perception, lead generation, and customer engagement.

- Provide comprehensive support for both virtual and in-person marketing events, including planning, promotion, logistics, and post-event follow-up.

- Assist in the creation and curation of engaging marketing content for various channels.

- Help track and analyze campaign performance, providing reports and insights to optimize future efforts.

Requirements:

- Master's/Bachelor's degree in Marketing, Business Administration, Communications, or a related field, or relevant certification in Marketing (an added advantage).

- 2+ years of professional experience in a marketing role.

- Good knowledge of SEO principles, especially as they apply to social media platforms.

- Familiarity with digital marketing channels (social media, content marketing, paid ads).

- Strong verbal and written communication skills.

- Excellent organizational and multitasking abilities.

- A creative mindset with strong problem-solving skills.

- Ability to work effectively both independently and as part of a collaborative team