Marketing Role - SME Payment Systems

Roles, Responsibilities, And Duties / Tasks That Define The Role:

- 4-8 years of experience with a proven track record in International Payment Systems, Financial Services(FinTech), etc, targeting the banking or corporate treasury.

- Convert marketing strategy into an actionable marketing calendar within the stipulated budget, focusing entirely on the Product ABM Playbook.

- Apply multi-channel digital marketing experience in B2B businesses with a focus on products related to International Payments, cross-border payments, and SWIFT systems.

- Execute marketing programs by seamlessly collaborating with the shared services team (Content,. Graphics, Data, Web Tech) to deploy targeted ABM assets.

- Maintain Accountability for Demo Signups (SQMs) and the final Logo Acquisition volume for Product.

- Be highly Data and analytics-savvy to track account engagement, MQA progression, and attribution within the ABM framework.

- Demonstrate good documentation skills through meticulous reporting of progress, results, and key account intelligence (Fit, Intent, Engagement, Value).

Must-Have Skills:

- Expert in SaaS product marketing with full cycle marketing experience (Aware -&; Advocate or Discover -& Delight cycles.

- Primary market experience must be in English-speaking countries (US/UK/CAN), with an understanding of global financial markets.

Good To Have Skills:

- Expert in using digital marketing tools, including Marketing Automation Platforms (MAP), CRM synchronization, intent data platforms, and advanced analytics tools.

- Proven ability to execute through a distributed team structure, possessing an eye for detail and good listening skills to accurately gather requirements.