Marketing Professional - Domestic Food - Meat Business

Hiring Marketing for Domestic Meat Business - Buff, Sheep and Goat, Poultry.

Job Purpose :

- To lead and drive integrated marketing strategies across B2B, B2C, and Retail segments, ensuring brand growth, market expansion, revenue acceleration, and strong channel engagement.

- The role will be responsible for brand positioning, demand generation, customer acquisition, trade marketing, and digital growth.

Key Responsibilities :

- Develop and execute comprehensive marketing strategy aligned with business objectives across B2B, B2C, and Retail.

- Drive annual marketing calendar, budgeting, and ROI planning.

- Identify growth opportunities across domestic and export markets (if applicable).

- Develop demand generation strategies for institutional and corporate clients.

- Lead lead-generation campaigns, exhibitions, trade shows, and industry events.

- Develop retail marketing strategies to enhance in-store visibility and sell-through.

- Manage POSM, merchandising, promotions, and retailer engagement programs.

- Build and strengthen brand positioning across segments.

- Ensure consistent brand communication across all touchpoints.

Key Performance Indicators (KPIs)

- Revenue growth contribution from marketing initiatives

- Lead generation & conversion rate (B2B)

- Market share growth (B2C & Retail)

- Brand awareness and recall metrics

- ROI on marketing spends