Role Overview:

Chennai based startup is looking to hire a Marketing Associate to join them.

1. Lead List Ownership & Data Hygiene:

- Maintain, enrich, and keep current every inbound and outbound lead list across all acquisition channels - including paid/organic campaigns, field events, customer references, website visitors, and LinkedIn outreach.

- Establish standard operating procedures (SOPs) for data intake, normalization, and list scrubbing to eliminate duplicate entries, stale contact information, and misattributed leads.

2. Lead Routing & The No-Double-Contact Governance:

- Serve as the single mandatory gatekeeper for all prospect lists before any team conducts outreach.

- Enforce the company's strict No-Double-Contact Rule: deduplicate and cross-reference every lead against existing customer, partner, and pipeline databases to prevent duplicate outreach or cold-approaching prospects who entered through customer or partner channels.

- Efficiently route validated leads to the appropriate functional team or sales rep with complete context and source attribution.

3. Analytics & Performance Tracking:

- Measure and report on core marketing performance metrics, including website traffic, social post engagement, content conversion, and event outcomes.

- Deliver actionable performance insights to functional teams so they know precisely which content, channels, and event formats are resonating and which are underperforming.

4. Data-Driven Strategy & Event Site Selection:

- Analyze market density and prospect traction data to inform event strategy before decisions are made.

- Partner with the Events team to dictate event city choices for roundtables, executive dinners, and field campaigns based on pre-existing account density, ensuring locations are chosen by data, not guesswork.

5. Cross-Team Service & Cross-Functional Synchronization:

- Provide equal operational support across all four functional marketing teams (Lead Gen, Content, Events, Analysts/Influencers/Awards) without bias toward a single group.

- Stay actively switched on to broader business functions by sitting in on Customer Success and Product team sessions, ensuring marketing ops logic reflects current product capabilities, feature releases, and customer health insights.

Desired Skills:

- Experience: 2 - 4 years of experience with CRM and lead-tracking discipline.

- Industry-specific experience isn't required - ops discipline from SaaS, an agency, or a sales ops background is expected to transfer well.

- Judgement, evidenced: A track record of catching a data or process problem before it caused damage - not after someone pointed it out.

- Willingness to flag issues: Comfort raising an issue to more senior people, early, even when it's not fully resolved.

- An eye for detail: Genuinely enjoys tracking, tidying and cross-referencing lists - this role lives in the detail.