Job Description: Marketing Operations Manager - US Client

About the Role:

We are looking for an experienced Marketing Operations Manager to own and optimize the systems, data, and campaign operations that power our marketing organization. This role is ideal for someone who has served as the sole or lead Marketing Operations professional in a Product-Led Growth (PLG) SaaS environment and can independently manage marketing technology, reporting, campaign execution, and data quality with minimal supervision.

You will play a critical role in ensuring our marketing engine is accurate, scalable, and data-driven, enabling the team to drive demand generation, improve conversion rates, and make informed business decisions.

Key Responsibilities:

Marketing Automation & HubSpot Administration:

- Own and manage the HubSpot instance, including workflows, lifecycle automation, segmentation, forms, lists, email campaigns, data hygiene, and documentation.

- Continuously optimize marketing processes and automation to improve operational efficiency.

Attribution & CRM Operations:

- Design, implement, and maintain UTM governance and attribution models across HubSpot and Salesforce.

- Partner with RevOps and Data teams to connect marketing campaigns with signups, product activation, pipeline, and revenue.

Campaign & Lifecycle Management:

- Build, QA, launch, and monitor segmented email campaigns, nurture journeys, onboarding sequences, and lifecycle programs.

- Execute campaigns independently based on business objectives while ensuring a high standard of quality.

Reporting & Analytics:

- Develop and maintain accurate weekly and monthly marketing dashboards and reports.

- Ensure data integrity, investigate reporting discrepancies, and proactively resolve issues.

- Use SQL and data warehouse tools to answer business questions and generate actionable insights.

Experimentation & Product Analytics:

- Configure and manage A/B testing for email campaigns and landing pages.

- Maintain documentation of experiments and results to support continuous optimization.

- Utilize product analytics platforms to monitor user engagement and marketing performance.

Marketing Technology & Integrations:

- Maintain and optimize integrations across the marketing technology stack, including HubSpot, Salesforce, analytics, and reporting tools.

- Monitor system health, email deliverability, suppression lists, and integration performance.

- Identify and resolve operational issues before they impact campaign execution.

Cross-Functional Collaboration:

- Partner closely with Revenue Operations, Data, Marketing, and GTM teams to ensure consistent data definitions, reporting standards, and operational processes.

- Recommend solutions and improvements backed by data and operational insights.

Documentation:

- Create and maintain comprehensive documentation for workflows, processes, integrations, and operational standards to ensure long-term scalability.

Required Qualifications:

- 5+ years of Marketing Operations experience within a B2B SaaS organization.

- Experience serving as the sole or lead Marketing Operations professional, preferably in a Product-Led Growth (PLG) environment.

- Expert-level HubSpot administration and hands-on Salesforce attribution experience.

- Strong SQL skills with the ability to build reports and analyze marketing performance independently.

- Proven experience owning marketing reporting and ensuring high data quality.

- Deep understanding of UTM governance, attribution models, and multi-channel campaign tracking.

- Excellent written communication, documentation, and project management skills.

- Demonstrated ability to work independently with minimal supervision in a fast-paced environment.

- Availability to collaborate with teams across U.S. business hours.

Preferred Qualifications:

- Experience supporting self-service or Product-Led Growth (PLG) SaaS businesses.

- Hands-on experience with product analytics platforms such as Amplitude.

- Experience managing marketing experimentation and A/B testing programs.

- Familiarity with AI search optimization (AEO) and LLM visibility tools such as Profound or similar platforms.

- Experience working with modern marketing technology stacks and CRM integrations.