Key Responsibilities - Develop, implement and manage marketing strategies to strengthen the brand across digital, social, content, PR, retail, and e-commerce. - Plan and execute integrated campaigns aligned to the seasonal calendar, new drops, launches, and key sale periods. - Lead brand awareness initiatives with clear objectives and measurable outcomes. - Coordinate with PR agencies to drive consistent brand storytelling, visibility, and reputation management. - Plan and manage influencer collaborations to deliver authentic reach, high-quality content, and trackable results. - Drive co-promotions and partnerships with relevant premium brands to expand reach and acquire new customers. - Liaise for sponsorship opportunities and negotiate deliverables that align with brand fit and commercial value. - Monitor competitors closely, including positioning, campaigns, promotions, and channel activity, and recommend strategic actions. - Own marketing budgets, ensuring cost control, approvals, and ROI discipline across campaigns, events, PR and influencer spends. - Plan and execute brand and retail events such as fashion shows, store launches, and season launches, end-to-end. - Evaluate event performance through structured measurement and post-event reporting, capturing learnings for improvement. - Conduct market research to identify customer trends, category shifts, and opportunities for growth and differentiation. - Capture customer feedback in real time from stores and online channels, and ensure timely follow-up and resolution with relevant teams. - Translate customer insights into actionable improvements in communication, campaigns, and brand experience. - Set measurable marketing goals jointly with retail and e-commerce teams and drive execution accountability against agreed targets. Candidate Profile - 10-15+ years of marketing experience in premium consumer brands; fashion, beauty, lifestyle or D2C preferred. - Strong end-to-end campaign management experience, including seasonal calendars, launches and key sale events. - Proven ability to build brand awareness with measurable outcomes and structured reporting. - Experience managing PR and influencer partners, including briefing, execution, governance and performance tracking. - Strong understanding of retail marketing and store activations, with comfort in measuring footfall and conversion impact. - Solid working knowledge of e-commerce marketing fundamentals and coordination with online teams to support growth. - Commercial mindset with demonstrated budget ownership and ROI discipline across campaigns, events and partnerships. - Strong competitor and market awareness, with the ability to convert insights into clear actions. - Customer-first orientation with experience translating feedback and insights into improvements in communication and experience. - Excellent stakeholder management skills, able to align retail, e-commerce and creative teams to common targets. - High standards for brand quality, with an eye for premium aesthetics, tone and detail. - Comfortable operating in a fast-paced environment with multiple timelines and high execution expectations.

Gurgaon/Gurugram

Marketing Manager - Omnichannel 

Job Description for Marketing Manager - Omnichannel  in Passion Consultancy  Services in  Gurgaon/Gurugram for (10-15) years of experience. Apply Now!