Marketing Manager - Offline Marketing

Description: We are looking for a Marketing Manager with Offline Marketing Experience, suitable for a consumer-facing company (e.g., FMCG, retail, food, or startup expanding into offline channels):

Job Title: Marketing Manager Offline Marketing

Location: Bangalore

Role Overview: We are looking for a Marketing Manager with strong expertise in offline marketing and brand activation to drive awareness, engagement, and customer acquisition through on-ground campaigns. The ideal candidate will have hands-on experience in ATL, BTL, retail, and event marketing, with the ability to plan and execute campaigns that complement digital efforts.

Key Responsibilities:

Offline Marketing Strategy & Execution

- Develop and execute ATL and BTL marketing campaigns, including print, outdoor, radio, events, and partnerships.

- Drive on-ground activations, in-store branding, and local market promotions to enhance brand visibility.

- Plan and manage retail branding, POS materials, and trade marketing initiatives.

- Coordinate with agencies, vendors, and creative teams to ensure timely and cost-effective execution.

Campaign Planning & Measurement

- Identify target geographies, channels, and consumer touchpoints for maximum impact.

- Define campaign goals, budgets, and timelines; track ROI and performance metrics.

- Conduct post-campaign analysis to measure effectiveness and optimize future initiatives.

Brand & Communication

- Ensure consistent brand messaging and visual identity across all offline touchpoints.

- Collaborate with creative and media agencies to develop impactful communication assets.

- Support product launches and regional marketing efforts with localized campaigns.

Cross-Functional Collaboration

- Work closely with sales, operations, and digital marketing teams for 360 campaign integration.

- Liaise with channel partners, distributors, or franchisees to support co-branded marketing efforts.

Budget & Vendor Management

- Manage marketing budgets, ensure efficient spend allocation, and negotiate vendor contracts.

- Build a reliable network of event agencies, printing vendors, and media partners.

Qualifications & Experience:

Education: MBA/PGDM in Marketing or a related field.

Experience: 3-5 years in marketing, with at least 3 years in offline marketing, events, or trade marketing.

- Proven experience in planning and executing on-ground campaigns for consumer brands.

- Strong understanding of media planning, local marketing, and brand activation.

- Excellent project management, negotiation, and communication skills.

Key Competencies:

- Strategic thinker with strong execution discipline.

- Data-driven decision-making with creative problem-solving.

- Ability to thrive in fast-paced, cross-functional environments.

- Vendor and stakeholder management excellence.