JOB DESCRIPTION Manager - Marketing (For a Media & Entertianment company) - Punjabi language is a must Key Responsibilities - Brand planning and Building - Conceptualising the brand strategy for the brand/shows and implementing the same in conjunction with the Brand lead - Implement 360-degree activities in order to showcase every property on air to the consumer, advertiser and trade - Support the group head with high quality, timely marketing inputs and implement tactical plans / programs to maximize the value of the brands through launch, growth & sustenance phase - Steering key strategic interventions in regions aimed at driving business objectives - Develop and execute flawlessly strong on ground activation plans Consumer Research - Having an analytical mindset for analyzing data and generating insights for the campaign market - Understanding the social and digital ecosystem for consumer researches and campaign management Execution - Managing conversations with the media and PR agency and briefing them on the campaign and communication plan - Vendor selection - Preparing a brief for the programming and presentation team - Provide constant support to the Sales team by trade marketing support and product integrations Budget allocation & cost effectiveness - - Ensure cost savings and increasing perception by maximizing alliances and partnerships - Strike alliances and barter deals to ensure maximum touch points with the consumer - Allocating the budget with accordance to the Brand Lead - Analyzing the value add of the campaign Key Interfaces - Managing interactions with internal & external stakeholders Internal stakeholders - Channel team, Sales, Distribution, Finance, Commercial External stakeholders - Media planning & buying agency, digital agency, creative agency

Chandigarh

Punjab

Marketing Manager - Media & Entertianment 

Job Description for Marketing Manager - Media & Entertianment  in Flexability by AMS in  Chandigarh Punjab for (4-6) years of experience. Apply Now!