Reporting To: Brand Director

Role Objective

To drive brand growth and customer engagement by implementing seamless, consistent, and timely marketing communication across all channels; elevating in-store experience and digital presence; strengthening vendor and partner relationships; and leveraging data-driven insights to inform and optimize future brand strategies.

Key Responsibilities

1. Managing Marketing Communication

- Ensure all brand communication-both online and offline-is consistent, accurate, and aligned with approved brand guidelines.

- Oversee the creation of design and copy for marketing creatives across platforms such as in-store displays, social media, website, WhatsApp, and digital channels.

- Collaborate with internal teams and external agencies to maintain a unified brand voice.

2. Marketing Execution Excellence

- Execute all marketing activities, creatives, and collateral rollouts in a timely and error-free manner.

- Coordinate with operations and store teams to ensure alignment and readiness prior to campaign rollouts.

- Proactively identify and correct communication errors while ensuring brand integrity is maintained.

3. In-store Experience & Visual Merchandising

- Conduct regular store visits to gather customer insights and recommend improvements that enhance in-store experience.

- Ensure visual merchandising across all stores is consistently aligned with brand standards.

- Take prompt action to replace outdated or damaged display elements.

- Conduct bi-weekly visual merchandising checks to maintain consistency and quality.

4. Planning, Reporting & Analysis

- Develop comprehensive monthly marketing execution plans, outlining timelines, budgets, and deliverables.

- Prepare monthly marketing performance reports covering activities, expenses, ROA, sales data, key insights, and learnings.

- Use data analytics and historical performance trends to refine and optimize future marketing strategies.

5. Partners & Vendors Management

- Build and maintain strong relationships with brand partners and collaborators to ensure seamless information flow.

- Coordinate with vendors and agencies across packaging, print, creative design, digital marketing, and PR.

- Manage influencer collaborations and media coordination in partnership with the PR agency.

6. Brand Development

- Create clear, brand-aligned creative briefs for agencies covering imagery, design, messaging, and copy requirements.

- Plan and execute photoshoots as per the content calendar to develop digital assets aligned with brand direction.

- Support continuous brand evolution through thoughtful and data-backed initiatives.

7. Leadership & Personal Attributes

- Serve as a brand advocate, ensuring all deliverables meet the highest standards of quality and detail.

- Collaborate effectively with cross-functional marketing teams, sharing insights and offering support as needed.

- Lead, mentor, and develop the marketing team to encourage accountability, ownership, and high performance.

- Stay abreast of emerging technologies, tools, trends, and market developments to refine marketing strategies.

Qualifications & Experience

- Bachelor's degree in Marketing, Communications, Business, or a related field (Master's preferred).

- 6 to 8 years of experience in marketing, brand management, or retail marketing, preferably in premium or luxury brands.

- Strong understanding of digital marketing, visual merchandising, and creative development.

- Experience managing external agencies, vendors, and cross-functional teams.

- Proficiency in marketing analytics and campaign performance tracking.

Key Skills

- Strong communication and storytelling abilities

- Excellent project and stakeholder management

- Detail-oriented with a strong eye for design

- Analytical mindset with the ability to interpret performance data

- Ability to multitask and manage strict timelines

- A natural leader with team-building and problem-solving skills