Marketing Manager - Life Sciences/Biomedical Engineering/Pharmacy

Description:

Experience 4-8yrs.

Key Responsibilities:

Product & Brand Marketing:

- Drive marketing strategy and go-to-market planning for across trauma, surgery, and wound care verticals.

- Develop positioning, clinical messaging, and storytelling aligned with both clinician and institutional buyer personas.

- Plan and execute product launches, KOL engagement, and education programs in partnership with medical aLairs.

- Manage product lifecycle marketing including updates to claims, packaging, and sales tools.

Digital Marketing:

- Own and execute digital campaigns (SEO/SEM, email marketing, paid media, webinars, and influencer outreach).

- Manage brand presence across digital platforms including website, social media (LinkedIn, Instagram, YouTube), and e-commerce partners.

- Use tools like Google Ads, HubSpot, Meta Business Suite, Mailchimp, and Google Analytics to drive lead generation and conversion.

- Measure campaign ROI and optimize digital strategies based on data and insights.

Sales Enablement:

- Create high-quality sales materials including brochures, digital visual aids, case studies, and product training content.

- Work closely with the sales team to support on-ground promotions, hospital demos, and distributor programs.

- Coordinate clinical campaigns, trade shows, and workshops to strengthen brand visibility.

Market Intelligence & Strategy:

- Conduct competitor benchmarking and market analysis to support strategic planning.

- Gather and synthesize feedback from field teams, clinicians, and patients to enhance product positioning and value proposition.

- Identify growth opportunities across geographies, customer segments, and usecases.

Qualifications & Skills:

- Bachelors/masters in Life Sciences / Biomedical Engineering / Pharmacy

- MBA in Marketing, Healthcare Management, or Digital Marketing preferred.

- 4 to 8 years of marketing experience in advanced wound care, trauma, or medical devices.

- Proven ability to develop integrated marketing campaigns and product strategies.

- Strong grasp of digital marketing tools and platforms with an analytical approach to optimization.

- Excellent communication, cross-functional collaboration, and project management skills.