Marketing Manager - IT

Marketing Manager

Key Responsibilities:

Demand Generation & Campaign Management:

- Plan and execute integrated marketing campaigns targeting enterprise audiences to drive awareness, engagement, and qualified leads.

SEO & GEO Expertise:

- Drive organic growth through advanced SEO strategies and apply Generative AI Optimization (GEO) techniques to enhance digital visibility.

Partner Marketing:

- Collaborate with strategic partners to co-create marketing programs, joint campaigns, and co-branded content that deliver mutual value.

Content Creation:

- Develop high-quality content tailored to both technical audiences (developers, security architects) and business stakeholders (CIOs, CISOs, regulators).

Performance Analysis & Optimization:

- Measure, analyze, and optimize campaign performance using tools like Google Analytics 4, Looker, and Tag Manager.

Cross-Functional Collaboration:

- Work closely with sales, product, and partner teams to align marketing efforts with business objectives and customer needs.

Requirements:

- 4 to 6 years of experience in B2B technology marketing, preferably in SaaS, cybersecurity, or enterprise software domains.

- Proven track record of implementing successful SEO strategies; working knowledge of GEO (Generative AI Optimization) is a plus.

- Hands-on experience in partner marketing and enterprise demand generation.

- Ability to develop tailored content for both technical (e.g., developers, architects) and business (e.g., CIOs, CISOs, regulators) personas.

Proficiency with tools such as:

- Google Ads, LinkedIn Campaign Manager

- HubSpot or Marketo

- Google Analytics 4, SEMrush, Ahrefs

- Bonus: Looker, Google Tag Manager

- Excellent written and verbal communication skills.

- Highly organized self-starter with the ability to manage multiple campaigns, deadlines, and stakeholders simultaneously.