Company Background:

Our Client is a movement pushing the boundaries of electric mobility. From engineering India's most advanced EV products to designing the world's most futuristic EVs, they thrive on innovation, audacity, and the relentless pursuit of performance.

They are a diverse team of trailblazers, engineers, designers, creatives, and visionaries united by a shared obsession: to craft machines that are sustainable and exhilarating. Their mission is to accelerate the evolution of mobility across the globe.

Role: Marketing Manager - International Business

Location: Bangalore

Key Roles & Responsibilities:

1. Market Strategy Development & Execution:

- Design and implement comprehensive marketing strategies for the 2-wheeler EV segment in international markets, focusing on growth, market penetration, and brand awareness.

- Analyse market trends, customer behaviour, and competitor activity in target regions to identify opportunities and tailor strategies for specific markets.

- Develop marketing campaigns that resonate with local cultural, economic, and regulatory contexts to increase adoption of electric two-wheelers.

2. Product Positioning & Branding:

- Drive the creation of compelling product positioning and brand messaging tailored for international markets, focusing on the sustainability, innovation, and cost-efficiency of electric two-wheelers.

- Collaborate with product teams to ensure marketing strategies align with product features, benefits, and unique selling propositions.

- Ensure consistency in brand messaging across all international campaigns, aligning with the overall corporate vision.

3. International Campaign Management:

- Plan, execute, and optimize 360-degree marketing campaigns, including digital advertising, social media engagement, influencer partnerships, events, and PR initiatives.

- Oversee global product launch campaigns, working with local marketing teams to ensure successful execution in different regions.

- Leverage both online and offline marketing channels to maximize visibility and drive customer engagement.

4. Market Research & Competitive Analysis:

- Conduct regular market research to stay informed about evolving consumer preferences, competitive landscape, and emerging trends in the electric vehicle industry.

- Perform competitor analysis to identify opportunities for differentiation, product innovation, and brand positioning.

- Gather consumer insights to guide product development, communication strategies, and marketing decisions.

5. Strategic Partnerships & Collaborations:

- Establish and maintain relationships with key international stakeholders such as distributors, dealers, local influencers, media, and government bodies to drive market growth.

- Explore and negotiate partnerships with local entities (e.g., retailers, charging station providers) to enhance product accessibility and customer experience.

Requirements:

Required Skills:

- Go-to-market strategies

- Brand management

- Brand Health Monitoring

- Digital marketing & social media

- Market research & competitive analysis

- International business development

- Partnership management

- Budgeting & ROI analysis

- Cross-functional collaboration

Preferred (additional skills that would be a plus):

- Global marketing strategy

- Experience in the electric two-wheeler segment

Education:

- Masters degree in Business Management, Marketing, Sales or international business