A leading garment manufacturing company with 25+ years of industry presence is looking for a Marketing Manager to drive brand visibility, explore new markets, and strengthen market positioning across India.

We are seeking a seasoned marketing professional who understands the garment or knitwear industry, brings creativity backed by commercial acumen, and is ready to build structured, accountability-driven marketing practices.

The Kind of Marketer Were Looking For (someone who has done the following):

- Proven your ability to grow business through marketing, not just manage promotions.

- You understand that great marketing ultimately drives sales outcomes.

- Built brand visibility and customer trust through creative yet practical initiatives.

- Successfully launched or scaled marketing campaigns that translated into measurable business results, increased leads, better conversions, or stronger market presence.

- Worked closely with sales teams or agents, ensuring marketing supports the business pipeline rather than working in isolation.

- Demonstrated ownership and accountability.

- You have treated every project as if it were your own business.

- Balanced strategic thinking with on-ground execution, knowing how to make limited resources deliver powerful results.

- Earned the respect of peers and partners through integrity, relationship-building, and consistent delivery.

Key Responsibilities:

- Develop and execute integrated marketing strategies to strengthen brand identity and visibility.

- Identify, research, and explore new markets and business opportunities, expanding reach beyond the existing network.

- Drive structured customer acquisition strategies and support targeted sales growth.

- Build and maintain long-term relationships with customers, agents, and channel partners.

- Design and implement marketing campaigns that generate quality leads and improve customer traction.

- Strengthen market visibility through creative, cost-effective promotions and industry networking.

- Position the brand as trustworthy, trendy, and customer-focused through consistent messaging and storytelling.

- Run brand-building and promotional programs that complement the existing sales model.

- Collaborate cross-functionally with production, supply chain, and sales teams to ensure marketing alignment.

- Track campaign performance, share insights, and continuously optimize marketing efforts.

- Establish structured processes for lead generation, funnel management, and reporting.

Ideal Profile:

- Proven track record in garment/apparel/knitwear marketing (mandatory).

- Strong understanding of B2B and agent-driven sales environments.

- Creative thinker with a hands-on, practical approach to execution.

- Excellent communication and relationship-building skills.

- Willingness to relocate to Ludhiana and travel across markets as needed.