Marketing Manager - FMCG

Company Name: A FMCG Company

Candidates with FMCG experience need apply only

Agile and result-oriented marketing professional with 14-18 years of experience in integrated marketing, brand management, and business solutions. Proven track record of planning and executing successful, brand and communication campaigns across diverse media platforms to achieve incremental business and revenue growth, increase consumer reach, and enhance engagement.

Key Responsibilities:

- Develop and drive marketing strategies to support channel-wise revenue growth for large portfolios, ensuring ROI optimization and effective budget management.

- Lead ATL, BTL, and digital marketing campaigns, including events, sponsorships, and trade shows.

- Conduct market research and competitor analysis to adapt to market trends and expand target audience segments.

- Manage end-to-end planning and execution of strategic brand partnerships, events, and activations.

- Collaborate with creative teams to deliver impactful 360-degree brand communication campaigns.

- Enhance customer experience through process improvements and innovative solutions.

Core Competencies:

- Integrated Marketing Communications

- Brand Management

- Campaign Planning

- Team Leadership & Client Relationship Management