Marketing Manager - FMCG

Marketing Manager

About:

- Design and deploy the overall category marketing strategy inline with growth objectives- Define target market segments, positioning and value proposition for the brands for increased penetration and category growth

- Drive profitability through accurate forecasting and budgeting for the category ATL initiatives- Deliver strong topline and manage bottom- line through effective tracking and management of the category metrics in collaboration with sales

- Obtain insights and generate recommendations for category growth by understanding market trends, consumer preferences and competitor activities

- Drive effective marketing communications to increase consumer mindshare, brand presence and utilization metrics for the brands under the category

- Lead, mentor, and develop a high- performing team of Senior brand managers/Brand Managers.