Marketing Manager - FMCG

Marketing Mid Level

Tentative Roles and Responsibilities

- Develop and execute comprehensive brand strategies to drive business growth and increase market share.

- Development of all marketing plans and ensuring the implementation of effective marketing strategies.

- Brand development and improving brand recall for all products across all geographies.

- Collaborate with cross-functional teams to launch new products, services, and campaigns that meet customer needs and expectations.

- Conduct market research, analyze data, and provide insights to inform marketing decisions.

- Manage budgets for multiple brands across various channels (ATL/BTL) to achieve desired results.

- Ensure effective communication of brand positioning, messaging, and key performance indicators (KPIs).

Desired Candidate Profile

- 10-18 years of experience in FMCG industry with expertise in brand management.

- MBA/PGDM degree from a reputed institution.

- Strong interpersonal, leadership, and communication skills

- Possess an in-depth knowledge and understanding of marketing.

- All media communication.

- Exposure and understanding of new concepts of Marketing

- Strong understanding of B2C/B2B markets, consumer behavior, and competitive landscape.