Marketing Manager - eCommerce & Quick Commerce

Objective:

Drive brand growth, visibility, and conversions across all e-commerce and quick-commerce platforms through strategic marketing, performance campaigns, and platform partnerships.

Key Responsibilities:

1. Marketplace Strategy & Growth

- Own marketing performance on Amazon, Flipkart, BigBasket, Blinkit, Zepto, Swiggy Minis, and other platforms.

- Plan monthly visibility, sales, and promotion calendars with platform account managers.

- Track KPIs: impressions, CTR, conversion rate, ROAS, and organic ranking.

2. Performance Marketing

- Run sponsored ads, display campaigns, and coupon offers to drive sales velocity.

- Analyze consumer behavior and optimize listings, images, and A+ content to maximize conversion.

3. Content & Merchandising

- Coordinate with creative and content teams for platform-specific content (banners, videos, hero images).

- Ensure SEO-optimized product descriptions and alignment with brand storytelling.

4. Q-commerce Expansion

- Build strong partnerships with Blinkit, Zepto, Swiggy Minis, etc.

- Execute rapid-turnaround campaigns aligned with festive sales, health, or period positivity themes.

5. Data & Insights

- Track platform analytics weekly; present insights on sales drivers, consumer trends, and product feedback.

- Work with supply chain to ensure right inventory levels across fast-moving SKUs.

Ideal Candidate:

- 2-5 years experience in E-commerce marketing, Q-commerce management, or D2C growth.

- Strong understanding of Amazon ads, Flipkart CPC, and Q-commerce campaign dashboards.

- Analytical mindset + creative understanding of consumer psychology.

- Bonus: Experience in personal care or FMCG category.