JOB DESCRIPTION:
Marketing Manager - Dental Division:
Location: Delhi HO - Experience: 10 - 15 Years - Function: Marketing
Role Purpose:
Lead the Marketing function of Dental Division, including Product Management team leadership, portfolio strategy, brand building, new product launches and Sales - Marketing integration.
Key Responsibilities:
- Lead, mentor and manage the Dental Product Management team and drive a high - performance marketing culture.
- Develop and execute annual marketing and brand strategies aligned with business objectives.
- Drive the Dental portfolio, including positioning, brand building, lifecycle management and growth strategies.
- Develop the business through focused customer, KOL and specialty strategies.
- Lead new product launches, from market assessment and positioning to launch execution and post - launch evaluation.
- Develop strategic KOL engagement, CMEs, advisory boards and scientific initiatives.
- Work closely with Sales to translate marketing strategy into effective field execution and business growth.
- Analyze market trends, competition and customer insights to identify new growth and portfolio opportunities.
- Collaborate with Medical, Sales, Business Development, Regulatory and other cross - functional teams.
Ideal Candidate:
- 10 - 15 years of experience in Pharmaceutical Marketing, with proven brand/portfolio management experience.
- Prior experience managing Product Managers / Marketing team members.
- Exposure to Dental Therapy.
- Strong experience in new product launches, KOL engagement and scientific marketing.
- Strong analytical, strategic, communication and leadership capabilities.
- B. Pharma, B.Sc., MBA/PGDM in Marketing preferred; Pharma/Life Sciences background will be an advantage.
Success Measures:
Portfolio Growth - Brand Performance - Successful Launches - KOL Engagement - Marketing Team Effectiveness - Sales - Marketing Integration
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