Posted By
725
Posted in
Sales & Marketing
Job Code
1613381
Job Description
The ideal candidate will be responsible for creating and executing our marketing strategy.
You will lead our marketing campaigns, evaluate our marketing performance metrics, and collaborate with internal teams.
You will have a strong marketing background with excellent communication skills and attention to detail.
Responsibilities
- Own and execute full-funnel performance campaigns on Meta platforms (Instagram & Facebook), with accountability for CAC, ROAS, and LTV metrics.
- Manage a scaled ad budget (35 Cr+ annually) efficiently with a strong focus on testing, learning, and scaling.
- Lead the creative testing roadmap with internal teams and agency partnersbringing science to the art of paid storytelling.
- Build robust attribution models, performance dashboards, and insight-driven strategies for continuous improvement.
Collaborate with:
- Creative partners to develop scroll-stopping ad content.
- Marketplace teams to drive cohesive customer journeys from ad to checkout on platforms like Amazon & Nykaa.
- Proactively identify growth opportunities across audiences, formats, placements, and funnel stages.
Qualifications
- 1-4 years of performance marketing experience, preferably in D2C or high-growth consumer brands.
- Proven expertise in Meta/Instagram advertisingmust have handled budgets of 35 Cr+ per annum.
- Strong analytical mindset with high proficiency in metrics, dashboards, A/B testing, and performance loops.
- Demonstrated ability to work across teams and manage multiple stakeholders.
- Self-starter with high drive, problem-solving ability, and learning agility.
- Prior experience in beauty or skincare is a strong plus, but not mandatory.
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Posted By
725
Posted in
Sales & Marketing
Job Code
1613381
