Marketing Manager - D2C Apparel

Description :

- Industry: D2C Apparel

- Experience: 57 years

Job Description :

We are hiring a Marketing Manager (Head of Marketing equivalent) for a fast-growing D2C apparel brand. This role owns the end-to-end marketing strategy across online and offline channels and works closely with the Founder to drive brand and business growth.

Key Responsibilities :

- Own the complete marketing strategy across digital and offline channels

- Act as Head of Marketing with full ownership and accountability

- Partner closely with the Founder on brand, growth, and strategic initiatives

- Manage a team of 2 direct reportees and work with cross-functional teams

- Drive a 70% online and 30% offline marketing mix

- Lead store marketing, retail visibility, and in-store promotions

- Plan and execute offers, campaigns, and seasonal promotions

- Track performance metrics, ROI, and optimize marketing spend

Ideal Candidate :

- 5-7 years of marketing experience in D2C, apparel, or fashion

- Experience acting as Head of Marketing or equivalent role for 23 years

- Strong leadership, execution, and stakeholder management skills

- Data-driven mindset with strong ROI focus