Job Description:

We are seeking an accomplished Marketing Manager to lead the marketing function for our Carbonated Soft Drinks (CSD) portfolio in Nigeria. The ideal candidate will have a strong FMCG background with extensive experience in developing and executing brand strategies, driving business growth, and managing high-impact marketing initiatives within the beverages industry. The role demands a strategic marketer with proven expertise in brand building, consumer insights, innovation, portfolio management, and commercial execution in highly competitive markets.

Key Responsibilities:

1. Brand Strategy & Growth:

- Develop and execute long-term brand strategy for the CSD portfolio.

- Drive market share, volume, revenue, and profitability.

- Strengthen brand equity through effective positioning and consumer engagement.

- Lead annual brand planning and strategic marketing initiatives.

2. Marketing & Consumer Insights:

- Develop annual marketing plans and integrated marketing calendars.

- Identify consumer trends and translate insights into actionable marketing strategies.

- Drive brand awareness, consumer acquisition, and loyalty.

- Conduct market research and evaluate campaign effectiveness.

3. Campaign & Media Management:

- Plan and execute ATL, BTL, Digital, Social Media, and Experiential marketing campaigns.

- Manage creative, media, digital, and activation agencies.

- Measure campaign performance and optimize marketing ROI.

4. Portfolio & Innovation:

- Manage the complete CSD product portfolio.

- Identify opportunities for product innovation, renovation, and line extensions.

- Lead new product launches and commercialization initiatives.

- Work closely with R&D and Supply Chain for successful product execution.

5. Commercial & Trade Marketing:

- Partner with Sales teams to develop Go-to-Market (GTM) strategies.

- Design channel-specific promotions and trade activation programs.

- Improve in-store visibility and execution across Modern Trade and General Trade.

- Support distributor engagement and retail excellence initiatives.

6. Business & Financial Management:

- Own the annual marketing budget and ensure effective allocation of resources.

- Monitor business performance, pricing, profitability, and return on marketing investment (ROMI).

- Deliver sustainable business growth while maintaining cost efficiency.

7. Market Intelligence:

- Monitor competitive activity, pricing, product launches, and market dynamics.

- Identify emerging consumer and industry trends.

- Recommend strategic actions based on market intelligence.

8. Cross-functional Collaboration:

- Work closely with Sales, Finance, Supply Chain, Manufacturing, Procurement, R&D, Commercial Excellence, and External agencies and partners.

Candidate Profile:

- 1215 years of progressive experience in FMCG/Beverages marketing.

- Minimum 68 years in Brand Management or Category Management within Carbonated Soft Drinks or Beverage categories.

- Proven experience managing large consumer brands with national or regional responsibility.

Education:

- MBA (Marketing/General Management) from a premier B-school.

- Preferred MBA Pass-out: 20092014.

- Bachelor's degree in Business, Marketing, Engineering, or a related discipline.