Marketing Manager - Brand Marketing - FMCG

Description:

Were Hiring | Brand Marketing & Communications Specialist (FMCG Food & Snacks)

Our client, a leading player in the Food & Snack FMCG sector, is looking for a dynamic and creative Brand Marketing & Communications Specialist to drive brand-building initiatives, product launches, and consumer engagement campaigns.

This role is ideal for someone who loves bringing brands to life through BTL activations, NPD launches, and cross-functional collaboration combining creativity with strong execution.

Experience: 7-10 years (with 45 years in Food & Snacks FMCG)

Key Responsibilities:

- Lead brand strategy and development initiatives to strengthen awareness and positioning.

- Plan and execute BTL campaigns, sponsorships, and brand activations.

- Support new product launches through go-to-market planning and consumer engagement.

- Collaborate closely with sales, trade marketing, and operations teams for seamless execution.

- Manage creative, digital, and media agencies to deliver on-time, high-impact campaigns.

- Track and analyze campaign performance, ROI, and consumer insights to optimize outcomes.

- Ensure consistency in brand messaging and tone across all platforms.

What Were Looking For:

- Bachelors degree in Marketing, Communications, or Business (Masters preferred).

- 7-10 years of experience in brand marketing or communications, with FMCG exposure (Food & Snacks).

- Proven success in managing BTL campaigns and NPD launches.

- Strong project management, analytical, and stakeholder engagement skills.

- A creative and strategic thinker who thrives in a fast-paced environment.

Why Join:

- Competitive compensation and benefits package.

- Opportunity to lead impactful, high-visibility brand initiatives.

- A collaborative, growth-oriented work environment.