Marketing Manager - Brand Management - FMCG

KEY COMPETENCIES:

Technical/Functional:

- Conceptual and practical understanding of Marketing/Brand Management

- Deploying successful Brand Campaigns

- Understanding of digital marketing

- Understanding of Trade Marketing

- Strong Analytical Skills

- Deep Understanding of sales processes

Behavioural:

- EX-ACT: Continuously raise the bar, ensure results with speed, and meet customer expectations

KEY RESPONSIBILITIES:

1. Brand Management:

- Drives the Marketing Activation through appropriate ATL/BTL marketing activities

- Manage product road map and life cycle

- Plan, develop and rollout BTL activation in requirement with the defined sales objectives

- Manages the product launches and activations by defining communication strategy, processes and collaterals

- Measure effectiveness of BTL Activities through PDCA check

- Manages corporate marketing activities by handling the website and PR related activities

- Provides market intelligence to various partners i.e. the Communication agencies, BTL agencies, Media agencies and PR agencies

2. Brand Strategy:

- Understands the positioning and attributes of the brands to deploy an effective brand strategy to achieve market leadership

- Assesses the Marketing Plan of the organization to tailor an effective brand strategy

- Creates annual action plans using the full marketing mix to implement brand strategy

3. Product and Brand Analysis:

- Develops and evolves product insights for lead markets

- Identifies the short and long term risks for the brand by analyzing market and consumer research and develops action plans to mitigate the identified risks

4. Media Planning and Execution:

- Plan innovative BTL campaigns and champion deployment across country

- Coordinate with the media agencies for the execution of the media plans

The above list is not exhaustive and could evolve with changing needs and priorities of the company.