Marketing Manager - Brand & Strategy - IIT/IIM

Company Overview:

AMK Global Group is a diversified conglomerate with a strong presence across various sectors, including manufacturing, technology, and consumer goods. With operations spanning multiple continents, AMK Global Group is committed to delivering innovative solutions and creating sustainable value for its stakeholders. The company is known for its entrepreneurial spirit and a culture that fosters growth and collaboration.

Role Overview:

As the Marketing Manager, Brand & Strategy, you will be instrumental in shaping and executing the marketing strategies that drive brand awareness, customer acquisition, and revenue growth for AMK Global Group. You will collaborate closely with cross-functional teams, including sales, product development, and creative, to ensure consistent brand messaging and impactful marketing campaigns. Your work will directly contribute to strengthening the company's market position and achieving its business objectives.

Key Responsibilities:

- Develop and implement comprehensive marketing strategies aligned with business goals to enhance brand visibility and market share.

- Manage and execute integrated marketing campaigns across various channels, including digital, social media, and traditional media, to reach target audiences effectively.

- Conduct thorough market research and competitive analysis to identify opportunities and inform strategic decision-making.

- Oversee the development of compelling marketing content and creative assets to communicate brand messaging and value propositions.

- Manage the marketing budget effectively, ensuring optimal allocation of resources and maximizing ROI.

- Monitor and analyze campaign performance, providing regular reports and insights to optimize marketing efforts.

- Collaborate with internal teams and external agencies to ensure seamless execution of marketing initiatives.

- Maintain brand consistency across all marketing channels and touchpoints to reinforce brand identity and build customer loyalty.

- Utilize SEM/SEO strategies to improve online visibility and drive organic traffic to company websites.

- Engage with customers on social media platforms to build relationships and promote brand awareness.

Required Skillset:

- Demonstrated ability to develop and execute successful marketing strategies.

- Proven experience in brand management and campaign management.

- Strong understanding of digital marketing principles and best practices, including social media, SEM, and SEO.

- Proficiency in conducting market research and analyzing data to inform marketing decisions.

- Excellent communication, interpersonal, and presentation skills.

- Ability to manage budgets effectively and track marketing ROI.

- Degree in Marketing, Business Administration, or a related field.