Marketing Manager - B2C/D2C

Description:

Key Responsibilities:

- Community Building: Build and scale communities across Instagram (grow to 1M+ followers ) and WhatsApp that drive measurable user actions and transactions on ONDC- enabled buyer apps, contributing directly to conversion, repeat usage, and GMV growth.

- Campaign Management: Design and execute marketing campaigns that highlight company's advantages and drive customer acquisition to buyer apps.

- Content Strategy: Develop content briefs, guidelines, and creative frameworks that Key Responsibilities in the Indian market. align with company's brand voice while empowering creators to tell authentic stories.

- Budget Management: Own and optimize influencer marketing budgets, ensuring cost-effective partnerships and maximum ROAS.

- Performance Tracking: Monitor campaign performance metrics (category order growth numbers) and generate insights to refine strategy.

- Relationship Management: Build strong relationships with creators, ensuring timely delivery, quality content, and sustained engagement with our ecosystem.

Candidate Profile:

- Bachelor's degree with 2-4 years of experience in digital or performance growth marketing at high-growth startups.

- Proven track record in influencer marketing, community building, or creator partnerships.

- Strong analytical skills with the ability to track, measure, and optimize campaign performance.

- Excellent communication and negotiation skills, comfortable working with diverse stakeholders.

- Hands-on, execution-oriented mindset with the ability to manage multiple campaigns simultaneously.

- Familiarity with social media platforms, influencer marketing tools, and content trends in the Indian market.