Marketing Manager - B2B Segment - IT

Job Description :

We are seeking a highly strategic and results-driven Marketing Manager to lead our B2B marketing function and drive business growth through integrated marketing initiatives. This role is ideal for a marketing professional with extensive experience in SaaS, Enterprise Technology, AI, or Automation, who can build brand awareness, generate qualified demand, and execute high-impact go-to-market strategies.

The ideal candidate will possess strong leadership capabilities, analytical thinking, and hands-on expertise in modern digital marketing, product marketing, demand generation, and account-based marketing. You will collaborate closely with Sales, Product, Engineering, and Leadership teams to create measurable business impact across global markets.

Key Responsibilities :

- Develop and execute the annual marketing strategy aligned with overall business objectives.

- Create integrated marketing plans to support revenue growth, customer acquisition, and brand positioning.

- Identify new market opportunities and competitive differentiators.

- Define marketing KPIs and track campaign performance to optimize ROI.

- Manage marketing budgets and ensure efficient resource allocation.

Marketing Strategy & Planning :

- Develop and execute the annual marketing strategy aligned with overall business objectives.

- Create integrated marketing plans to support revenue growth, customer acquisition, and brand positioning.

- Identify new market opportunities and competitive differentiators.

- Define marketing KPIs and track campaign performance to optimize ROI.

- Manage marketing budgets and ensure efficient resource allocation.

Demand Generation & Growth Marketing :

- Design and execute multi-channel demand generation campaigns targeting enterprise customers.

- Drive lead generation through inbound and outbound marketing initiatives.

- Build scalable marketing funnels that improve conversion rates and sales pipeline.

- Develop and execute Account-Based Marketing (ABM) programs for strategic accounts.

- Collaborate with sales teams to improve lead quality and conversion.

Go-to-Market Strategy :

- Lead product launches and end-to-end Go-to-Market (GTM) planning.

- Create product positioning, messaging frameworks, and value propositions.

- Work closely with Product Management to communicate new product capabilities effectively.

- Support sales teams with product collateral, competitive intelligence, and customer presentations.

Brand Management :

- Strengthen the company's brand positioning across digital and offline channels.

- Ensure consistency in messaging, visual identity, and customer communication.

- Develop thought leadership campaigns through blogs, webinars, whitepapers, case studies, and executive content.

- Build brand awareness within target enterprise segments.

Digital Marketing & Performance Marketing :

- Manage SEO, AEO (Answer Engine Optimization), SEM, paid campaigns, email marketing, and content marketing initiatives.

- Optimize website traffic, lead generation, and conversion performance.

- Monitor website analytics using GA4, Google Search Console, and other reporting tools.

- Implement marketing automation campaigns for lead nurturing and customer engagement.

Product Marketing :

- Develop customer-centric messaging and positioning for products and solutions.

- Conduct competitor analysis and market research.

- Produce sales enablement materials including brochures, presentations, product sheets, battle cards, and case studies.

- Work with customers to create success stories and testimonials.

Analyst Relations & Industry Presence :

- Build relationships with industry analysts and research firms.

- Manage participation in technology conferences, exhibitions, webinars, and industry events.

- Represent the organization in strategic marketing initiatives and external engagements.

- Enhance company visibility through PR and media collaborations.

Leadership & Team Management :

- Build, mentor, and lead a high-performing marketing team.

- Define team goals, KPIs, and performance metrics.

- Foster a culture of innovation, collaboration, and continuous improvement.

- Manage external agencies, creative partners, and digital marketing vendors.

Cross-functional Collaboration :

- Partner closely with Sales, Product, Engineering, Customer Success, and Leadership teams.

- Align marketing initiatives with business priorities and revenue goals.

- Support strategic planning and business expansion initiatives.

- Collaborate with founders and CXOs on long-term growth strategies.

Required Skills & Expertise :

- B2B Marketing Strategy

- SaaS Marketing

- Enterprise Software Marketing

- Demand Generation

- Go-to-Market (GTM) Strategy

- Product Marketing

- Account-Based Marketing (ABM)

- Brand Management

- Digital Marketing

- Growth Marketing

- Performance Marketing

- SEO & AEO

- Content Marketing

- Marketing Automation

- Campaign Management

- Lead Generation

- Sales Enablement

- Customer Journey Management

- Marketing Analytics

- Market Research

- Competitive Analysis

- Event Marketing

- Analyst Relations

- Budget Management

- Stakeholder Management

- Team Leadership

Technical Skills :

- Google Analytics 4 (GA4)

- Google Search Console

- Marketing Automation Platforms (HubSpot, Marketo, Pardot, or similar)

- CRM Platforms (Salesforce, Zoho CRM, Microsoft Dynamics, HubSpot CRM)

- AI Productivity Tools (OpenAI, Claude, Gemini)

- SEO & Keyword Research Tools

- LinkedIn Campaign Manager

- Email Marketing Platforms

- Dashboard & Reporting Tools

Desired Candidate Profile :

- MBA in Marketing or equivalent from a reputed institution.

- 8-10 years of experience in B2B marketing with Enterprise Technology, SaaS, AI, Automation, or Software organizations.

- Minimum 3 years of experience leading marketing teams and executing strategic initiatives.

- Strong understanding of enterprise buying journeys and complex B2B sales cycles.

- Proven track record of driving measurable pipeline growth through integrated marketing campaigns.

- Experience working closely with founders, CXOs, product teams, and sales leadership.

- Strong analytical, communication, and stakeholder management skills.

- Ability to manage multiple strategic initiatives in a fast-paced environment.

- Excellent presentation, storytelling, and content development skills.