Marketing Manager

Job Description:

- Drive sales through BTL activities such as activations, roadshows, kiosks, mall promotions, and in-store branding

- Coordinate with the sales team to achieve monthly and quarterly targets

- Identify new locations, partners, and opportunities for offline sales growth

- Track leads and conversions generated through BTL campaigns

BTL Marketing & Campaign Execution:

- Plan and execute on-ground marketing campaigns (product launches, sampling, promotions)

- Manage promoters, brand ambassadors, and field teams

- Ensure brand visibility and correct brand communication at all activation points

- Monitor campaign performance and share post-activity reports

Operations Management:

- Handle end-to-end operational planning for BTL campaigns

- Coordinate with vendors for printing, fabrication, logistics, and manpower

- Manage inventory, POSM materials, and campaign budgets

- Ensure timely execution and cost optimization