Marketing Manager

Description:

Market Research and Analysis:

- Conduct market research to identify trends, customer preferences, and competitive landscape.

- Analyze market data to inform product development and marketing strategies.

- Monitor and report on industry developments and competitor activities.

Marketing Strategy Development:

- Develop and implement comprehensive marketing plans tailored to the dermatology segment.

- Define target audiences and create segmentation strategies to reach specific customer groups.

- Set clear objectives and key performance indicators (KPIs) for marketing campaigns.

Product Management:

- Collaborate with product development teams to ensure products meet market needs and regulatory standards.

- Assist in the creation of product packaging, labeling, and promotional materials.

- Manage product lifecycle from launch to discontinuation, ensuring ongoing product optimization.

Promotional Activities:

- Plan and execute marketing campaigns across various channels (digital, print, events, etc.).

- Coordinate with creative teams to develop marketing materials such as brochures, flyers, and online content.

- Organize and participate in dermatology conferences, trade shows, and other industry events.

Digital Marketing:

- Oversee the companys online presence, including websites, social media, and email marketing.

- Implement SEO, SEM, and other digital marketing strategies to drive traffic and conversions.

- Track and analyze digital campaign performance, adjusting strategies as needed.

Sales Support:

- Collaborate with the sales team to provide marketing support and resources.

- Develop sales tools such as presentations, product guides, and training materials.

- Assist in lead generation and nurturing efforts to support sales goals.

Customer Engagement and Relationship Management:

- Engage with dermatologists, skincare professionals, and other key stakeholders to build strong relationships.

- Conduct product training sessions and provide technical support to customers.

- Gather and act on customer feedback to improve products and services.

Budget Management:

- Manage marketing budgets, ensuring efficient allocation of resources.

- Track expenses and ensure marketing activities stay within budget.

Compliance and Regulatory Adherence:

- Ensure all marketing materials and activities comply with industry regulations and company policies.

- Stay updated on regulatory changes affecting dermatology products.

Reporting and Analysis:

- Prepare regular reports on marketing activities, campaign performance, and market trends.

- Use analytics to measure the effectiveness of marketing strategies and make data-driven decisions.