Marketing Lead - Store Operations - Retail/Convenience Store Sector

Key Responsibilities:

1. Drive Store Growth:

- Increase footfalls, active users, and repeat visit frequency.

- Design digital-to-offline campaigns that convert online engagement into store visits.

- Monitor store-level KPIs and implement corrective marketing actions for underperforming stores.

2. Consumer Engagement & Brand Recall:

- Develop innovative BTL initiatives to build strong community connections within catchment areas.

- Plan and execute consumer engagement programs to strengthen brand awareness and recall.

- Create buzz-generating local campaigns that drive consistent traffic.

3. Revenue Generation:

- Create opportunities for revenue through brand marketing collaborations and space selling.

- Ensure effective brand participation across stores.

4. Cross-Functional Collaboration:

- Work closely with Operations and Category teams for seamless campaign execution.

- Align marketing calendars with store readiness and business priorities.

5. Team Leadership & Accountability:

- Build a performance-driven team culture.

- Set clear KPIs and ensure accountability for outcomes.

Who would be fit for this role:

- You think in terms of footfalls, conversion, and revenue, not just campaigns.

- You are highly data-driven and comfortable analyzing store-level performance.

- You enjoy working in fast-paced, hyper local retail environments.

- You take ownership and act quickly to fix underperforming stores.

- You are creative in designing community-driven BTL initiatives.

- You can collaborate effectively with cross-functional teams.

- You balance creativity with strong execution discipline.

- You are proactive in identifying new revenue opportunities through marketing.

Qualifications:

- 5-10 yrs of experience with proven experience in category management, preferably within the retail or convenience store sector.

- Strong analytical skills with the ability to interpret sales data and market trends.

- Excellent negotiation and communication skills.

- Ability to work collaboratively across teams.

- A keen eye for consumer trends and a passion for product curation.

- Ability to attract and retain top talent, work with them to achieve goals committed.